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Alteya Launches an Award-Winning Certified Organic Bulgarian Rose Water and Other Select Flower Waters at Whole Foods and Specialized Retailers
Date:3/24/2013

and relax the mind
  • Melissa Water (Lemon Balm Water): used to calm troublesome skin, also refreshing and energizing
  • “Distillation of flower waters and the rose essential oil (rose otto) are a science and an art at the same time” said Nikolay Kolev, Alteya's co-founder and business development manager. “Roses, for example are very delicate flowers and it is very difficult but important to preserve all their valuable therapeutic properties.” Alteya’s distillation process based on 400-year old traditions and new scientific methods is more complex and expensive to perform than standard distillation. However it ensures higher quality, therapeutic-grade products. Alteya’s organic massage oils are also based on the exquisite Bulgarian rose otto and Lavender oil, which are used by many specialized spa salons and aromatherapy professionals.

    The organic cultivation of roses is much harder compared to conventional farming that uses mostly synthetic fertilizers and pesticides. Organic agriculture also requires more manpower. With its long-term projects in the Rose Valley, Alteya Organics provides the local villages and gypsies with employment and a healthy work environment so they can provide for themselves and their families. Additionally, Alteya announced that 5% from all profits from the sales at Whole Foods Market will go towards projects specifically aimed at improving the life and educational opportunities for the young people from the Village of Jagoda, in Bulgaria which is the center of Alteya’s rose oil production.

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