Navigation Links
Alternative Extends Partnership With Elizabeth Glaser Pediatric AIDS Foundation
Date:6/5/2008

Premium Lifestyle Brand Supports Foundation's Signature Los Angeles and New York Events for Second Year in a Row with Eco-Friendly Apparel and Green

Forest Activity Area

LOS ANGELES, June 5 /PRNewswire/ -- Alternative (http://www.alternativeapparel.com), premium fashion statements inspired by and created for free-thinking individuals everywhere, today announced its support of the Elizabeth Glaser Pediatric AIDS Foundation for the second year in a row, beginning with the organization's trademark events: "A Time for Heroes" presented by Disney in Los Angeles on Sunday, June 8th, and "Kids For Kids" family carnival in New York on Saturday, September 20th. Alternative has signed on to be the official apparel partner for both events, providing super-soft eco-friendly commemorative shirts, and vintage-inspired headwear for participating celebrity "heroes." As part of the relationship, Alternative will also provide the event volunteer shirts.

In addition to its apparel contribution, Alternative will have an activity booth at each event -- 'Design a Tee, Plant a Tree' -- where kids of all ages will have the opportunity to decorate tshirt "leaves" for the trees in Alternative's Green Forest. For each shirt that is added to the trees in the activity area, Alternative will plant a tree on the child's behalf through the Arbor Day Foundation. Every guest will also leave with an Alternative Earth Kit, complete with an eco-friendly tshirt, fabric markers, flower seed packet and planter.

"I am excited to be supporting such an important and relevant organization as the Elizabeth Glaser Pediatric AIDS Foundation again this year," said Greg Alterman, founder and creative director, Alternative. "The energy and spirit of 'A Time for Heroes' and 'Kids For Kids' is amazing, and it's a great feeling to know we are making a difference within local communities and around the world. We are honored to be involved and look forward to the weeks and months ahead."

"The Elizabeth Glaser Pediatric AIDS Foundation is thrilled to have Alternative's support again this year," said Pamela W. Barnes, President and CEO of the Elizabeth Glaser Pediatric AIDS Foundation. "We are so grateful that Alternative has once again chosen to donate their valuable time and wonderful tees and hats to our carnivals. It is the generosity of supporters like Alternative that allows us to continue our mission to eradicate pediatric HIV/AIDS around the globe."

The Elizabeth Glaser Pediatric AIDS Foundation's carnivals gather families and friends to support the organization's noble fight against pediatric AIDS, with the goal of giving every child a chance to live a healthy life. "A Time For Heroes," the original fundraising carnival established in 1988, will take place in Brentwood, CA from noon-4PM. The event will gather the hottest celebrities and local restaurants for a fun-filled afternoon of delicious food, carnival games and one-of-a-kind activities. Last year, sports stars like Matt Leinart and Gabrielle Reece, along with celebrities such as Molly Sims, Billy Crystal and Carmen Electra, helped raise money to continue the Foundation's lifesaving work. Celebrating the foundation's 20th anniversary this year, the events also honor the vision and legacy of Elizabeth Glaser.

The Elizabeth Glaser Pediatric AIDS Foundation is one of Alternative's primary non-profit partners. For more information on Alternative, visit http://www.alternativeapparel.com.

About Alternative(R)

Alternative(R) offers premium fashion statements inspired by and created for free-thinking people everywhere. Established in 1996, Alternative is known for perfectly fusing classic comfort with modern sophistication and style, and is widely recognized for its super-soft, high-quality fabrics, innovative wash treatments and attention to detail. In 2007, the company introduced Alternative Earth, featuring a collection of its signature crews and scoop neck shirts made from 100% organic cotton; and an eco-friendly line of the best-selling vintage Heather tees manufactured with organic and recycled poly, and naturally occurring rayon fibers. A portion of Alternative Earth sales benefit a variety of environmental organizations.

Alternative distributes products for men, women and babies across the U.S. and abroad, including Germany, Australia, Japan, and the United Kingdom. The company's corporate headquarters are located in Atlanta, Georgia, with showrooms in Los Angeles and New York. For more information, visit http://www.alternativeapparel.com.

About the Elizabeth Glaser Pediatric AIDS Foundation

The Elizabeth Glaser Pediatric AIDS Foundation is the worldwide leader in the fight against pediatric AIDS. The Foundation's innovative research programs, collaborative training initiatives, advocacy efforts, and rapidly expanding international prevention and treatment programs are bringing hope to the lives of children and families affected by AIDS worldwide. To learn more about the Foundation and its programs, visit the Web site at http://www.pedaids.org.


'/>"/>
SOURCE Alternative
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. NOVA(R) Renal: A Safe Alternative to Contrast Enhanced MRA/MRI
2. Advanced Instruments Anoxomat Mark II Anaerobic System is Excellent Alternative to Anaerobic Chambers, Gas Bags in Clinical Laboratories
3. Flat carbonated drinks not an effective alternative to oral rehydration solution
4. Saline is Safe Alternative to Harmful Cough and Cold Products
5. Eastern Remedies: Alternative Treatment for the U.S. Healthcare System
6. Natural Alternatives International, Inc. Announces Third Quarter Results
7. Telemedicine a Cost-Effective Alternative to ER Visits
8. An Alternative to Medicinal Marijuana
9. An Alternative to Surgery for Treating Skin Cancer
10. Send Me An Angel(TM) Pairs Senior Citizens With Their Peers in Alternative Care
11. SAPPHIRE trial shows long-term benefit of carotid stenting as alternative to surgery
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... Delta Dental of California and its affiliated companies ... Gary D. Radine, who recently retired as president and CEO of Delta Dental of ... CEO of the Year , helped lead the effort to raise funds for studies ...
(Date:2/8/2016)... ... 08, 2016 , ... Eating disorders and post-traumatic stress disorder ... and men with eating disorders report a history of trauma, research suggests that ... an eating disorder. , At the 2016 iaedp Symposium, the workshop, “What ...
(Date:2/8/2016)... ... 08, 2016 , ... GrassrootsHealth published data from its D*action ... diabetes in the GrassrootsHealth cohort with substantially higher vitamin D levels than a ... health,” states Carole Baggerly, Director of GrassrootsHealth, “the safety and benefits of ...
(Date:2/8/2016)... Vegas, Nevada (PRWEB) , ... February 08, 2016 ... ... at RowdMap, Inc., will be speaking on how healthcare companies can use newly ... costs, manage the health of a population and intervene and capture the value ...
(Date:2/8/2016)... ... 2016 , ... According to research by the National Association ... to be certified or obtain continuing education. To increase patient awareness of the ... Mouth?” campaign to inform dentists and patients about the possible lack of skills ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... /PRNewswire/--  Cell Applications, Inc. and Cyfuse Biomedical ... now available in North America ... approach called the "Kenzan Method." Utilizing Cyfuse Biomedical,s ... robotic system that fabricates 3D tissue from cells, ... model that makes scaffold-free tissue available immediately to ...
(Date:2/8/2016)... Velano Vascular, a medical technology company transforming ... their practitioners, announced today that the company has raised ... the proceeds from this financing, an extension of a ... to support the development and commercialization of the company,s ... Philadelphia , and a number ...
(Date:2/8/2016)... 2016  Unilife Corporation ("Unilife" or "Company") (NASDAQ: UNIS ... delivery systems, today announced that it will release its financial ... 2015 after market close on February 9, 2016.  At this ... discuss these financial results.    About Unilife Corporation ... About Unilife Corporation UNIS ...
Breaking Medicine Technology: