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Alterian Releases Professional Edition of its Content Manager Technology, Offering Partners and Clients an Even Faster Time-to-Live for Their Websites
Date:4/26/2010

Alterian announced today the immediate availability of its new Alterian Content Manager, Professional Edition. This product combines Alterian’s wealth of CMS expertise and its track record of collaboration with Microsoft, together into one package for partners and customers looking to build an online identity on the Microsoft Platform. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis-Europe.

Chicago, IL (PRWEB) April 26, 2010 -- Alterian (LSE:ALN), the leading international integrated marketing platform provider, announced today the immediate availability of its new Alterian Content Manager, Professional Edition. This product combines Alterian’s wealth of CMS expertise and its track record of collaboration with Microsoft, together into one package for partners and customers looking to build an online identity on the Microsoft Platform. Alterian Content Manager is the Content Management System (CMS) behind more than 500 customers worldwide, including WWE, AstraZeneca, Thomson Reuters, Lending Tree and Avis-Europe.

Alterian Content Manager, Professional Edition (ACM-p) is shipped with an extensive ASP.NET sample website to enable rapid implementation, including over 25 fully documented Components (.ascx controls) ready to be customized. These Components include many of the essential areas of site functionality like navigation, news, forms, sitemap and search features; as well as social media functionality such as blogs, polls, RSS feed subscriptions and a rich media player. As a result, websites can be up and running in just a few weeks, whilst offering a rich set of contemporary features that help businesses engage with their audiences in order to build long-term profitable relationships.

ACM-p offers many similar features as its big brother, Alterian Content Manager, Enterprise Edition (ACM-e) but, with several carefully introduced properties – including a maximum number of sites, servers and users allowed – midsized companies can now also benefit from this world class CMS solution in a configuration appropriate to their size and budget.

ACM-p is comprehensively based on Microsoft technology, making it especially beneficial to partners and clients in the mid-market that wish to implement their websites purely on this platform. Based on SQL Server, ASP.NET delivery and utilizing valued concepts such as Master Pages and Data Providers, it works intuitively with Microsoft Visual Studio and helps companies build an engaging online identity on the typical technology stack of their choice - Microsoft.

Arjen van den Akker, Product Marketing Director – WCM at Alterian says of the new proposition, “If your company needs speed of deployment, Alterian Content Manager, Professional Edition is the obvious product of choice. It allows our partners to focus on adding real value to their clients’ websites, rather than wasting valuable time and money by sorting technology issues under the hood. Furthermore, our clients enjoy working with one of the most user friendly CMS solutions in the market. As well as being available as a fully stand alone solution, ACM-p can seamlessly work with our email, analytics and social media solutions, effectively driving unparalleled web engagement. Priced to fit the typical budgets of the midmarket-tier, we believe our Professional edition will be a hugely competitive offering in this space.”

John Baker, Managing Director of Digirati, an early adopter of ACM-p and already highly experienced in implementing the Enterprise edition, says, “We are increasingly finding that medium sized organizations require very advanced system capabilities. Alterian Content Manager Professional now enables us to offer these capabilities at a compelling price point for these customers. As well as providing the most advanced content management facilities in the mid-tier, Alterian Content Manager Professional enables us to deliver websites as pure ASP.NET web applications. This means that we can build to exact client requirements and avoid the inherent constraints that are typical to other systems in the mid-market.”

Alterian Content Manager, Professional Edition is available immediately.

For more information on Alterian Content Manager and Alterian’s vision for web content management, please visit www.alterian-content-management.com.

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.
Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.

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Read the full story at http://www.prweb.com/releases/2010/04/prweb3924314.htm.


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