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Alterian Announces Extended Partnership with youDb in Brazil
Date:4/22/2010

to target their marketing efforts to better understand their customers, optimize the impact of personalized communications and achieve bottom line business objectives."

Leonardo Barci, president of youDb comments, "The internet and social networks are playing an increasingly important role for brands, and the partnership of Alterian’s technology with youDb's deep expertise in CRM and database makes us the top player in the Brazilian market.

“This partnership uniquely equips Brazilian businesses with innovative technology capabilities whose integration is customizable in order to best address the customer engagement challenges faced by all industries.”

This offering will support youDB’s current client base that spans across consumer product goods, automobile and healthcare industries. In addition, youDb will offer all technology products made available by Alterian to the Brazilian marketplace. For more information, please visit www.alterian.com and www.youdb.com.br.

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which
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Source: PRWeb
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