Navigation Links
Alterian Announces Extended Partnership with youDb in Brazil
Date:4/22/2010

Brazilian companies enabled to shift from mass customer database marketing to individual customer engagement

(PRWEB) April 22, 2010 -- Alterian is pleased to announce today an extended strategic partnership with leading Brazilian Service Provider, youDb, which is designed to help Brazilian businesses achieve a competitive edge in a socially networked and customer-driven market. This partnership will bring Alterian's marketing technology to Brazilian businesses, enabling them to move to multichannel individual customer engagement. The comprehensive offering includes Dynamic Messenger (email marketing), Content Manager (web content management) and SM2 (social media monitoring).

A leading company in the CPG sector in Brazil has already taken advantage of this extended offering with plans to take their customer service to the next level and extend their brand even further into new markets and demographics.

Alterian’s recent survey of over 1,000 marketers revealed that 51 percent of respondents are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only seven percent are making no effort at all. In the same survey, almost 60 percent of respondents revealed that ‘engaging individuals on the website’ was one of their top areas for investment for 2010, demonstrating that organizations understand the opportunity to engage with visitors at a time when they are proactively seeking information – interacting with them rather than interrupting them.

"We are thrilled to extend our partnership with youDb to offer our comprehensive technologies in the Brazilian market,” said Michael Fisher, senior vice president of Marketing and Sales – The Americas. "Alterian offers marketers unique visibility and flexibility to target their marketing efforts to better understand their customers, optimize the impact of personalized communications and achieve bottom line business objectives."

Leonardo Barci, president of youDb comments, "The internet and social networks are playing an increasingly important role for brands, and the partnership of Alterian’s technology with youDb's deep expertise in CRM and database makes us the top player in the Brazilian market.

“This partnership uniquely equips Brazilian businesses with innovative technology capabilities whose integration is customizable in order to best address the customer engagement challenges faced by all industries.”

This offering will support youDB’s current client base that spans across consumer product goods, automobile and healthcare industries. In addition, youDb will offer all technology products made available by Alterian to the Brazilian marketplace. For more information, please visit www.alterian.com and www.youdb.com.br.

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.

About youDb
youDb specializes in helping companies to measurably optimize their investments in marketing, using strategies and solutions from CRM and databases. It is part of the Group of Fábrica de Comunicação Dirigida, one of the most representative companies in direct marketing and relationship in Brazil.

###

Read the full story at http://www.prweb.com/releases/2010/04/prweb3911594.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. Drug Information Association (DIA) Announces New Clinical Safety and Pharmacovigilance Certificate Program
2. Concord Medical Services Holdings Limited Announces Pricing of Initial Public Offering on the New York Stock Exchange
3. Pluromed Announces Completion of Enrollment in LeGoo™ Cardiac Bypass Clinical Trial
4. Nuvo Research announces early redemption of 5% convertible debentures
5. China Cord Blood Corporation Announces Results for the Quarter and Six Months Ended September 30, 2009
6. WebMD Health Corp. Announces Preliminary Results of Its Tender Offer
7. Good Vibrations Announces Enhanced Education Program
8. Young Innovations, Inc. Announces Record EPS for the Year
9. TeamHealth Holdings, Inc. Announces Fourth Quarter and Full Fiscal 2009 Earnings Release Date and Conference Call
10. Sunquest Announces Significant Speaker Schedule for HIMSS 2010
11. OnlineEducation.com Announces the Addition of Fully Accredited Law and Criminal Justice Degree Programs to its Current Website Offerings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/17/2017)... ... January 17, 2017 , ... Peoples Health is ... Health network on Dec. 1, 2016. Peoples Health, a Metairie-based Medicare Advantage company, ... an exciting addition to our provider network, and the addition will benefit our ...
(Date:1/17/2017)... ... January 17, 2017 , ... Wettstein Agencies, a Denver ... business professionals throughout central Colorado, is joining local nonprofit Aurora Warms The Night ... The Night organization is committed to breaking the cycle of homelessness and poverty ...
(Date:1/17/2017)... Tyler, TX (PRWEB) , ... January 17, 2017 ... ... serving Texas families from two offices in Tyler, has announced the latest beneficiary ... Red Ribbon Wish Network, a nonprofit organization dedicated to fulfilling the dreams of ...
(Date:1/16/2017)... ... January 17, 2017 , ... ... an internationally recognized leader in the fast-casual category, announces a hearty and wholesome ... Good Egg Breakfast Sandwich, Turkey Mash-Up Sandwich, Cranberry Crunch & Honey Parfait, Slow ...
(Date:1/16/2017)... ... , ... With the Grand Opening Event planned for February 3, 2017, the ... and the general public. Built in five months by Centerpoint, the 60,000 square foot ... or pickleball courts. The space is also suitable for indoor soccer and football training. ...
Breaking Medicine News(10 mins):
(Date:1/17/2017)... Research and Markets has announced the addition of the ... their offering. ... The global fluoropolymer market in the healthcare industry to grow at ... Global Fluoropolymer Market in the Healthcare Industry 2016-2020, has been prepared ... The report covers the market landscape and its growth prospects over ...
(Date:1/17/2017)... , Jan. 17, 2017  In a letter to ... Jo Ann Jenkins outlines AARP,s priorities for Americans ... Security, ensuring access to affordable health care coverage, and ... the letter Jenkins writes to President-elect Trump that "Our ... are counting on you to protect their Medicare and ...
(Date:1/17/2017)... , Jan. 17, 2017  In a preview of ... Annual Congress, Astute Medical, Inc., developer of the NephroCheck ... the test, which identifies hospital patients at risk of developing ... take place this month at the Hawaii ... January 21 through January 25. AKI is one ...
Breaking Medicine Technology: