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Alterian Announces Extended Partnership with youDb in Brazil
Date:4/22/2010

Brazilian companies enabled to shift from mass customer database marketing to individual customer engagement

(PRWEB) April 22, 2010 -- Alterian is pleased to announce today an extended strategic partnership with leading Brazilian Service Provider, youDb, which is designed to help Brazilian businesses achieve a competitive edge in a socially networked and customer-driven market. This partnership will bring Alterian's marketing technology to Brazilian businesses, enabling them to move to multichannel individual customer engagement. The comprehensive offering includes Dynamic Messenger (email marketing), Content Manager (web content management) and SM2 (social media monitoring).

A leading company in the CPG sector in Brazil has already taken advantage of this extended offering with plans to take their customer service to the next level and extend their brand even further into new markets and demographics.

Alterian’s recent survey of over 1,000 marketers revealed that 51 percent of respondents are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only seven percent are making no effort at all. In the same survey, almost 60 percent of respondents revealed that ‘engaging individuals on the website’ was one of their top areas for investment for 2010, demonstrating that organizations understand the opportunity to engage with visitors at a time when they are proactively seeking information – interacting with them rather than interrupting them.

"We are thrilled to extend our partnership with youDb to offer our comprehensive technologies in the Brazilian market,” said Michael Fisher, senior vice president of Marketing and Sales – The Americas. "Alterian offers marketers unique visibility and flexibility
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Source: PRWeb
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