Navigation Links
Alterian Announces Extended Partnership with youDb in Brazil
Date:4/22/2010

Brazilian companies enabled to shift from mass customer database marketing to individual customer engagement

(PRWEB) April 22, 2010 -- Alterian is pleased to announce today an extended strategic partnership with leading Brazilian Service Provider, youDb, which is designed to help Brazilian businesses achieve a competitive edge in a socially networked and customer-driven market. This partnership will bring Alterian's marketing technology to Brazilian businesses, enabling them to move to multichannel individual customer engagement. The comprehensive offering includes Dynamic Messenger (email marketing), Content Manager (web content management) and SM2 (social media monitoring).

A leading company in the CPG sector in Brazil has already taken advantage of this extended offering with plans to take their customer service to the next level and extend their brand even further into new markets and demographics.

Alterian’s recent survey of over 1,000 marketers revealed that 51 percent of respondents are placing a ‘fair’ or ‘significant’ amount of effort on moving from a campaign-centric direct marketing model towards multichannel customer engagement – in fact only seven percent are making no effort at all. In the same survey, almost 60 percent of respondents revealed that ‘engaging individuals on the website’ was one of their top areas for investment for 2010, demonstrating that organizations understand the opportunity to engage with visitors at a time when they are proactively seeking information – interacting with them rather than interrupting them.

"We are thrilled to extend our partnership with youDb to offer our comprehensive technologies in the Brazilian market,” said Michael Fisher, senior vice president of Marketing and Sales – The Americas. "Alterian offers marketers unique visibility and flexibility to target their marketing efforts to better understand their customers, optimize the impact of personalized communications and achieve bottom line business objectives."

Leonardo Barci, president of youDb comments, "The internet and social networks are playing an increasingly important role for brands, and the partnership of Alterian’s technology with youDb's deep expertise in CRM and database makes us the top player in the Brazilian market.

“This partnership uniquely equips Brazilian businesses with innovative technology capabilities whose integration is customizable in order to best address the customer engagement challenges faced by all industries.”

This offering will support youDB’s current client base that spans across consumer product goods, automobile and healthcare industries. In addition, youDb will offer all technology products made available by Alterian to the Brazilian marketplace. For more information, please visit www.alterian.com and www.youdb.com.br.

About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.

Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.

About youDb
youDb specializes in helping companies to measurably optimize their investments in marketing, using strategies and solutions from CRM and databases. It is part of the Group of Fábrica de Comunicação Dirigida, one of the most representative companies in direct marketing and relationship in Brazil.

###

Read the full story at http://www.prweb.com/releases/2010/04/prweb3911594.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. Drug Information Association (DIA) Announces New Clinical Safety and Pharmacovigilance Certificate Program
2. Concord Medical Services Holdings Limited Announces Pricing of Initial Public Offering on the New York Stock Exchange
3. Pluromed Announces Completion of Enrollment in LeGoo™ Cardiac Bypass Clinical Trial
4. Nuvo Research announces early redemption of 5% convertible debentures
5. China Cord Blood Corporation Announces Results for the Quarter and Six Months Ended September 30, 2009
6. WebMD Health Corp. Announces Preliminary Results of Its Tender Offer
7. Good Vibrations Announces Enhanced Education Program
8. Young Innovations, Inc. Announces Record EPS for the Year
9. TeamHealth Holdings, Inc. Announces Fourth Quarter and Full Fiscal 2009 Earnings Release Date and Conference Call
10. Sunquest Announces Significant Speaker Schedule for HIMSS 2010
11. OnlineEducation.com Announces the Addition of Fully Accredited Law and Criminal Justice Degree Programs to its Current Website Offerings
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/18/2017)... ... August 18, 2017 , ... Hernandez Insurance Agencies, ... communities throughout the greater DC region, is inaugurating a “New Leash On Life” ... animals and training them to be companions for veterans in need. , The ...
(Date:8/18/2017)... ... 18, 2017 , ... Moore Insurance, a Houston area agency ... is launching a regional charity effort to provide publicity assistance and generate donations ... Tumor Foundation (PBTF) has raised nearly $30 million in donations that has been ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Brian Gifford Agency, an Indiana-based firm providing ... support of Campagna Academy in a charity drive to provide for at-risk children and ... Indiana,” Campagna Academy is a nonprofit organization that has offered critical programs to at-risk ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Golseth Agency, a Texas based insurance ... is spearheading a regional charity campaign organized to provide support to Christina Upchurch and ... this year, Christina and her children returned from out of town to find her ...
(Date:8/18/2017)... (PRWEB) , ... August 18, 2017 , ... ... of highly trained practitioners specializing in bioidentical hormone replacement therapy and integrative medicine, ... hormone imbalance and conditions of aging, such as menopause, andropause, thyroid disorder and ...
Breaking Medicine News(10 mins):
(Date:7/28/2017)... , July 28, 2017 EnvoyHealth, a Diplomat company, ... a program for CleverCap LITE, a technology designed to ... to deliver innovative health technology solutions and services that ... CleverCap LITE offers medication monitoring ... bottle cover: Records ...
(Date:7/27/2017)... -- West Pharmaceutical Services, Inc. (NYSE: WST ) ... and updated financial guidance for the full-year 2017. ... Reported net sales of $397.6 million, a ... sales at constant currency (organic) grew by 3.9%. ... to $0.60 in the prior-year quarter. Second-quarter 2017 adjusted ...
(Date:7/26/2017)... Aesthetics, a leading medical aesthetic clinic in Singapore ... skin conditions from the inside. The natural process of ... skin becomes more transparent due to the thinning of the epidermis. Over ... the sun contributes to aging skin, causing age spots and other ... ...
Breaking Medicine Technology: