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AlphaDetail, Inc. Expands Management Team
Date:2/28/2008

SAN MATEO, Calif., Feb. 28 /PRNewswire/ -- AlphaDetail Inc., a leader in primary market research and influence network mapping solutions to the Global Life Sciences Industry, is proud to announce the addition of Dave Johnson to its management team. Dave joined AlphaDetail in January and serves as the Vice President of Professional Services in the company's Horsham, PA office.

Dave brings AlphaDetail a wide variety of industry-pertinent analytical skills and management experience that will impact the company immediately. During his 15 years of experience in the pharmaceutical industry, he spent the last nine years working for Verispan, most recently as Vice President of the company's 100-person Client Solutions team. In this role, Dave was responsible for managing the company's consulting and marketing research services, supporting virtually all of the industry's leading pharmaceutical and biotech organizations. Prior to Verispan, Dave worked on the marketing research team at Warner-Lambert, supporting the cardiovascular and women's health teams. Dave's other variegated marketing and marketing research experience includes roles at Scott-Levin, Arbitron ratings, IMS Health (London office) and Life Fitness (Munich office).

AlphaDetail CEO Roger Jensen explains, "Dave's background and depth of experience will bring immediate benefits to AlphaDetail. Dave's demonstrated leadership in pharmaceutical market research makes him the ideal person to help us continue our growth and maintain the commitment to quality that our customers expect from AlphaDetail."

About AlphaDetail, Inc.:

At AlphaDetail, we have an unparalleled commitment to our clients. We are a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community. AlphaDetail is built on one of the industry's strongest foundations that include a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our client's most challenging questions.


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