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AlphaDetail, Inc. Continues Bi-coastal Expansion
Date:11/4/2008

SAN MATEO, Calif., Nov. 4 /PRNewswire/ -- AlphaDetail, Inc. is growing. As a leader in primary market research and influence network mapping solutions to the Global Life Sciences Industry, the company is pleased to announce the addition of 3 new senior staff members to its Professional Services Group.

Gloria Lee is a Director of Professional Services, based in Alphadetail's San Mateo, California headquarters office. Gloria comes to AlphaDetail from Yahoo! where she had been the Director of Monetization. Prior to Yahoo!, Gloria spent seven years and Duff & Phelps, most recently as Director of Market & Financial Analytics Healthcare Practice. Gloria has also held positions as a Consultant at ZS Associates and as a Senior Manager of Strategic Planning and Development at Pfizer. She holds an S.M. in Operations Research from M.I.T., as well as an M.A. and B.A. in Mathematics from the University of Cambridge.

Jim Daly is a Senior Director of Business Development, based in AlphaDetail's Horsham, Pennsylvania office. Jim has more than 18 years of pharmaceutical consulting and business experience. Prior to joining AlphaDetail, Jim worked at Innovex where he supported clients with Contract Sales Force Deployment services, including Physician Targeting & Alignment solutions. Jim also held senior positions at IMS Health and Health Products Research, where he developed business solutions in the areas of Portfolio Optimization & Resource Allocation, Strategic Product Planning, Marketing Research & Quantitative Analysis. Jim earned his BS degree in Business Management from Montclair State University.

John Unipan is a Director of Professional Services, also based in the Horsham, Pennsylvania office. John has over 15 years of healthcare and pharmaceutical experience. John has supervised and led hundreds of market research studies for leading pharmaceutical, biotech and medical device manufacturers. Previously John worked for Psyma Incorporated, TagetRx and GfK. John is an expert in designing and conducting quantitative analysis, and has also personally conducted hundreds of interviews and focus groups with physicians, patients and other healthcare professionals. John received his Bachelor of Arts degree from Bowdoin College and studied Applied Social Psychology at the graduate level at the Claremont Graduate University.

About AlphaDetail, Inc.:

At AlphaDetail, we have an unparalleled commitment to our clients. We are a full-service primary market research firm, with a particular emphasis in large and complex quantitative studies for the global healthcare community. AlphaDetail is built on one of the industry's strongest foundations that include a large team of exceptional analytical specialists, the industry's leading technology platform and a flexible approach to research that helps us to answer our client's most challenging questions.


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