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AlphaDetail, Inc. Affirms Commitment to Local East Coast Presence
Date:10/10/2007

SAN MATEO, Calif., Oct. 10 /PRNewswire/ -- AlphaDetail, Inc., a leader in primary market research and influence network mapping solutions to the Global Life Sciences Industry, continues to affirm its commitment to growth and client service by expanding to a new office on the east coast.

AlphaDetail will open a full service office in Horsham, Pennsylvania on November 1, 2007. This will benefit a large number of clients located in the Eastern Time Zone by providing more opportunities for in-person project interactions and more frequent client visits while simultaneously bolstering project production capacity.

AlphaDetail CEO Roger Jensen explains, "We are extremely excited about our new East Coast office. It is an important part of our strategic plan to establish a presence here to ensure we deliver the best possible service to our many East Coast customers. A local presence will also allow us to attract the area's best professionals in healthcare market research."

To complement this exciting news three talented Directors have joined AlphaDetail, and will all be based in the new east coast office:

Eileen Henne has over 25 years of healthcare and pharmaceutical experience at a number of pharmaceutical companies such as DuPont Merck, Wyeth-Ayerst and Bristol-Myers Squibb. She has also held positions of increasing responsibility at IMS Health and Health Products Research. Eileen received her Bachelor of Science Degree from Neumann College.

Mike Nestler has over 20 years of marketing research and consulting experience. Before joining AlphaDetail, Mike has done a significant amount of consulting and project work for Novartis, Bayer, GSK, Merck, Johnson & Johnson and many others. Mike has a BA in Experimental Psychology from McMaster University in Hamilton, Ontario and an MBA from York University in Toronto.

John Freeman has over 10 years of experience in pharmaceutical marketing research and consulting for Datamonitor, Instinet, Gerson Lehrman Group and GfK Market Measures. John has a BA in Biology from the University of Pennsylvania and a Master of Philosophy in Pharmacology from the University of Cambridge, UK.

Eileen, Mike, and John all build a strong foundation for growth in AlphaDetail's east coast operation and will guide a diverse and powerful new team that reflects AlphaDetail's ongoing commitment to excellent services and delivering an outstanding product.

About AlphaDetail, Inc.:

AlphaDetail is an innovative leader in shaping global healthcare R&D and marketing decisions through strategic market insight, and has experience in all major therapeutic areas spanning products at every lifecycle stage. AlphaDetail's unique flash-based survey platform supports rich media interactivity with unlimited design capabilities and combined with expert consulting, quickly and cost effectively executes projects with a wide array of health care professionals and patients around the world.


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SOURCE AlphaDetail, Inc.
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