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Along With Hand Washing and Covering Up When Coughing, Add Nose Washing to Steps Consumers Looking to Take for Flu Prevention
Date:5/4/2009

Neti Pots Show Increase In Searches, Social Media "Chatter," As Consumers Seek Protection Ideas Above and Beyond CDC Recommendations

MADISON, Wis., May 4 /PRNewswire/ -- Add nose washing to the steps that consumers are looking to take -- in addition to frequent hand washing and coughing in a tissue -- in an effort to avoid infection with the flu.

According to data from Google Insights For Search, "neti pot" increased as a search term some 15-20% last week, with New York and California in particular showing a high search volume index.

Additionally, according to TNS Cymfony, the volume of chatter on social media sites related to nose washing and neti pots also increased, with some 76% of all posts regarding nasal washing this month having occurred in just the past 12 days. The nature of that chatter could be seen in blog postings ranging from The Washington Post to Yahoo where consumers were indicating they had begun using a neti pot as an extra precaution against the flu. "My husband had to fly for business today, so he went through what is my normal routine of wiping down the seat handles and tray table with antiseptic wipes. He will probably Neti pot tonight, too, once he gets to his hotel," commented one poster on the Washington Post blog.

Neti pots, used for washing out the nasal passages and sinuses with a saline solution, date back hundreds of years to Ayurvedic medicine. They are used for everything from general sinus health to alleviating sinus pain, decreasing congestion and reducing allergies (they wash out allergens from the nose that can cause allergic rhinitis).

While there is no clinical evidence to suggest that nasal washing can help prevent contracting a flu virus, and the CDC does not include nasal washing in its recommendations for preventing infection with the flu, ample clinical research has demonstrated that using a saline solution to irrigate sinuses is a safe and effective way to alleviate sinus pain, reduce congestion, hasten the resolution of rhinitis symptoms and even prevent the recurrence of colds and the flu.

"Nasal washing has shown to be effective in treating the symptoms associated with flu such as sinus pain and congestion," says Diane G. Heatley, M.D., Associate Professor of Surgery and Pediatrics at the University of Wisconsin School of Medicine in Madison, where she practices pediatric otolaryngology. "Not only is this beneficial for adults, but it is especially important for children, who can be more affected by flu symptoms and don't have access any longer to OTC pediatric cough and cold medications that were recently voluntarily recalled, following FDA warnings against use of such products with children under 6."

While using a neti pot with young children is not practical and not possible with infants, Dr. Heatley has developed Kids Mist(TM), a spray bottle producing an ultra-fine saline solution mist that is easy to aim and that does not require touching the inside of the nose. Kids Mist also features a proprietary anti-back wash valve that prevents re-contamination.

"It's understandable that consumers are looking to take every step they can to protect themselves from the flu," says Dr. Heatley. "Consumers are familiar with the benefits of nasal washing when they have allergies or a cold, so one would assume that interest with using nasal washing is growing at this time because of that."

Kids Mist(TM) from SinuCleanse(R) (www.sinucleanse.com), the nation's leading manufacturer of neti pots, includes a three week supply of saline solution and is available at drug and mass retail outlets nationwide as is the original SinuCleanse Neti Pot and the SinuCleanse(R) Squeeze(TM).


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SOURCE SinuCleanse
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