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Allied World U.S. Announces Strategic Response(SM) - Complimentary Service Added to General Liability Lead Umbrella Product
Date:6/9/2009

PEMBROKE, Bermuda, June 9 /PRNewswire-FirstCall/ -- Allied World Assurance Company (U.S.) Inc., a member company of Allied World Assurance Company Holdings, Ltd (NYSE: AWH), today announced an added service to its General Liability Lead Umbrella product offered in the United States. The complimentary service, called "Strategic Response(SM)," provides policyholders with 24/7 toll-free access to professional crisis management resources in the event of a catastrophe.

Gordon Knight, President of Allied World U.S., commented, "We believe that Strategic Response(SM) will be advantageous to our clients, especially those small to mid-size companies who wouldn't generally utilize or have immediate access to third-party crisis expertise. This important enhancement is provided without additional cost to our policyholders, further demonstrating Allied World's willingness to partner with our clients and to be proactive in understanding their risk management needs."

As part of the service, Allied World will act as a liaison between the client and a public relations/crisis management company in the event of a catastrophe. Allied World has secured the services of several highly qualified public relations and crisis management companies for this purpose. Subject to the policy terms, Allied World can provide a limit of up to $300,000 for costs related to catastrophe management and response.

Joe Cellura, Senior Vice President, Specialty Casualty, noted, "How a catastrophe is handled in the first 72 hours largely determines whether or not a company is able to protect its business and reputation. Essentially, what our service provides is assistance and reassurance in this most critical time. Through Strategic Response(SM) we are providing our clients with a direct line to proven crisis management resources in order to
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SOURCE Allied World Assurance Company Holdings, Ltd
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