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Alliance for a Healthier Generation Expands Efforts to Combat Childhood Obesity with Launch of Landmark Healthcare Initiative
Date:2/19/2009

vocacy. Visit the American Dietetic Association at www.eatright.org.

Blue Cross Blue Shield of Massachusetts (BCBSMA)

Blue Cross Blue Shield of Massachusetts was founded more than 70 years ago by a group of community-minded business leaders. Today, headquartered in Boston, BCBSMA provides coverage to more than 3 million members, 2.5 million in Massachusetts. BCBSMA believes in rewarding doctors and hospitals for delivering safe and effective care, and in empowering patients to take more responsibility, become educated health care consumers and become stronger partners with their doctors. Blue Cross Blue Shield of Massachusetts is an independent licensee of the Blue Cross Blue Shield Association.

Blue Cross and Blue Shield of North Carolina (BCBSNC)

BCBSNC is a leader in delivering innovative health care products, services and information to more than 3.7 million members, including approximately 900,000 served on behalf of other Blue Plans. For 75 years, the company has served its customers by offering health insurance at a competitive price and has served the people of North Carolina through support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Access BCBSNC online at www.bcbsnc.com.

PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2008 annual revenues of more than $43 billion. The company operates in approximately 200 countries, and employs approximately 198,000 people worldwide. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beve
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SOURCE American Heart Association
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