Alliance for a Healthier Generation Expands Efforts to Combat Childhood Obesity with Launch of Landmark Healthcare ...(art of this ground-breaking effort inclu...),Health

Date:2/19/2009

art of this ground-breaking effort, including Aetna, Blue Cross and Blue Shield of North Carolina, Blue Cross Blue Shield of Massachusetts and WellPoint. Major corporations including, Houston Independent School District, Owens Corning and Paychex are participating as customers of Aetna. PepsiCo has also joined with the Alliance to offer these benefits. And, the William J. Clinton Foundation and American Heart Association will also offer these benefits to their employees. In addition, the American Academy of Pediatrics and the American Dietetic Association will collaborate with these organizations to help clinicians provide education, improve care coordination, offer resources to eligible families, and help with recruitment of medical professionals.

During the first year of this program, nearly one million children will have access to this benefit option. The long-term goal of the Alliance Healthcare Initiative is that within the first three years, 25 percent of all overweight children (approximately 6.2 million) will have access to this benefit.

The Alliance Healthcare Initiative will enable families to work in collaboration with their primary care physicians, registered dietitians and other healthcare professionals to achieve lifelong health. By helping children to work with their primary care physicians, insurers can facilitate the introduction of benefits designed to keep future healthcare costs low and improve the overall health and well being of children and families.

About the Alliance for a Healthier Generation

The William J. Clinton Foundation and the American Heart Association joined forces in May of 2005 to create a healthier generation by addressing one of the nation's leading public health threats - childhood obesity. The goal of the A
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SOURCE American Heart Association Copyright©2009 PR Newswire. All rights reserved

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