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Alliance for a Healthier Generation Expands Efforts to Combat Childhood Obesity with Launch of Landmark Healthcare Initiative
Date:2/19/2009

ealthcare Initiative understand that combating the childhood obesity epidemic is going to take a comprehensive approach to care. I hope that other employers and insurers follow the lead of these organizations."

This is the first time a group of organizations has worked together to ensure children get the insurance coverage they need to fight obesity and the first time outcomes will be monitored to ensure the benefits are being used. Through this program, doctors will be reimbursed for bringing children back for follow-up visits and for working with them on the adoption of healthy behaviors. Registered dietitians will also be reimbursed for providing in-depth nutrition counseling over multiple visits to those children that are referred by their doctors. By working together, doctors and registered dietitians will help children and their families adopt healthier lifestyle habits to improve their health and weight. Participating companies will have access to materials and resources developed by the Alliance to inform parents about childhood obesity prevention and treatment.

"The Alliance Healthcare Initiative represents a landmark agreement in the prevention and treatment of childhood obesity," said Timothy J. Gardner, M.D., FAHA, president of the American Heart Association, and medical director, The Center for Heart and Vascular Health at Christiana Care Health System (DE). "This program will allow children and their families for the first time to have access to these preventive medical services in most regions of the country. Looking forward, the Initiative represents a tremendous opportunity to bring the best science behind what is effective in the prevention and treatment of childhood obesity to those who are overweight, and therefore, in the greatest need. We know that effective prevention and reversal of obesity in childhood will lead to longer and healthier lives."

Several health insurance organizations are p
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SOURCE American Heart Association
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