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Alliance for a Healthier Generation Expands Efforts to Combat Childhood Obesity with Launch of Landmark Healthcare Initiative
Date:2/19/2009

First Time Insurance Companies and Corporations Collaborate to Stop this Epidemic

Aetna, Blue Cross and Blue Shield of North Carolina, Blue Cross Blue Shield of Massachusetts, PepsiCo and WellPoint along with American Academy of Pediatrics and American Dietetic Association join with the Alliance to stop epidemic

NEW YORK, Feb. 19 /PRNewswire-USNewswire/ -- Today, The Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, announced the formation of the Alliance Healthcare Initiative, a collaborative effort with national medical associations, leading insurers and employers to offer comprehensive health benefits to children and families for the prevention, assessment, and treatment of childhood obesity.

This effort marks a major step forward in a holistic approach to reduce childhood obesity in the United States. The Alliance Healthcare Initiative will enable healthcare providers to be an active part of the solution to the obesity epidemic by providing children with primary care visits, and visits to registered dietitians as part of their health insurance benefits. Additionally, the Alliance Healthcare Initiative will educate parents about childhood obesity and the expansion of services available to their children as a result of this effort.

"Nearly one in three children in the U.S. is overweight or obese -- we are confronting a public health crisis," said former President Bill Clinton, founder of the William J. Clinton Foundation, who co-leads the Alliance with Governor Arnold Schwarzenegger and American Heart Association President, Tim Gardner. "If we teach people at an early age that eating healthy and moving more is important, an entire generation of Americans will live healthier and longer lives. I am grateful that our collaborators in the Alliance H
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SOURCE American Heart Association
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