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All-New Doctor.com Unites Powerful Doctor Search with Unique Social Media Features
Date:10/28/2008

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The "hard" data on Doctor.com is augmented by unique social media features that enable consumers to review and rate healthcare providers they know. "Nearly every medical professional licensed to practice in the United States has a Doctor.com profile - that means our visitors have a lot of options," added Zimiles. "By empowering users to share their experiences and recommend exceptional doctors to the rest of the community, we help people narrow their search to the providers best aligned with their needs. This is the critical human element that is missing from typical doctor directories."

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In addition to its consumer-facing features, Doctor.com also offers health professionals attractive marketing opportunities that generate targeted local Web traffic and can help to grow a medical practice.

"Professionals can claim their free Doctor.com profile to add or edit basic information and keep it up to date," added Zimiles. "We also offer powerful marketing options to increase the provider's prominence in search results and their overall exposure across the Web, particularly in major search engines like Google and Yahoo!. With an upgraded profile, professional users can also add supplemental content such as photos and videos that showcase their practice and forms for patients to download."

Feedback from early adopters who have upgraded their professional profiles has been unanimously positive. Dr. Fara Nosratian, a California-based general and cosmetic dentist, was one of the first doctors to upgrade her profile. "I'm very pleased with my upgraded Doctor.com profile," says Dr. Nosratian. "I really like the idea of being able to give patients a
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Source: PRWeb
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