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Align Technology Targets Mainstream Orthodontics Market With Invisalign Teen(TM)
Date:7/29/2008

n began in 1999, Align has grown tremendously on the merits of its first generation product. The introduction of Invisalign Teen gives us a better opportunity to reach this mainstream patient segment within orthodontic practices and lays the foundation for continued innovation and long term growth."

Gauging Compliance

In a 2007 survey commissioned by Align, orthodontists cited patient compliance as their number one concern when treating teen patients. In response, Align designed Invisalign Teen aligners with compliance indicators that provide a visual cue of approximate patient wear. When worn as directed, the indicators fade from dark to light blue or clear during the two week wear period for each set of aligners -- providing doctors, parents and patients with a visible monitor of compliance.

In another move to help ensure continuous aligner wear, Align includes up to six free individual arch replacement aligners to compensate for aligner loss or breakage during active Invisalign Teen treatment. "One of the benefits of Invisalign Teen treatment is the ability to remove the aligners for sports, music lessons and for meals at school or on the go. We recognize how easy it might be for an aligner to get lost during a teen's hectic day, so replacement aligners will help ensure that compliance doesn't become a stumbling block during treatment," said Mr. Zoromski.

Meeting Teen Dentition Needs

In addition to compliance concerns, orthodontists identified dentition issues common to teen patients. Teenagers often begin orthodontic treatment while their permanent teeth are still coming in, or "erupting." Invisalign Teen accommodates this growth by allowing doctors to prescribe the space necessary for erupting teeth and has aligners with specially engineered "eruption tabs" to compensate for second molars that continue erupting during treatment. Invisalign Teen aligners also include a new feature called Power Ridges(TM) which are designed to p
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SOURCE Align Technology, Inc.
Copyright©2008 PR Newswire.
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