Align(R) Daily Probiotic Supplement Meets New Consumer ...( Align with Bifantis(R) meets high sta...),Health

Align with Bifantis(R) meets high standards set by independent scientific association to help consumers choose credible probiotic products

CINCINNATI, Feb. 5 /PRNewswire-FirstCall/ -- According to a new set of guidelines unveiled yesterday by The International Scientific Association for Probiotics and Prebiotics (ISAPP) there are five key criteria that consumers should consider when selecting a probiotic product -- strain specificity, clinical proof, packaging, and the quality and quantity of probiotics in a product. The Procter & Gamble daily probiotic supplement Align, fully meets these criteria, making it a good option for those who want to build and maintain a natural defense against abdominal discomfort and episodic digestive upsets such as bloating, constipation, diarrhea, gas and urgency.*

Titled the "Ps and Qs of Probiotics", these criteria were developed to help consumers select credible, effective probiotic products in a crowded market.

"These new guidelines set a high standard that few probiotic products currently on the market can meet," said Susan Abeln, R.Ph. Principal Scientist, Procter & Gamble Research and Development. "With Align, P&G has been committed to ensuring the highest quality, every step of the way -- from research to manufacturing to packaging. Align already has strong clinical proof behind it, and the fact that Align meets these guidelines is just further proof for why it is recommended by some of the world's leading gastroenterologists."

Below is an outline of how Align meets the "Ps and Qs of Probiotics", which were reviewed and approved by respected researchers across the United States, Canada and Europe.

• Probiotic Strain: Bifidobacterium infantis 35624 (the unique strain trademarked as Bifantis) is the sole ingredient in Align and belongs to the well-researched Bifidobacterium
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