Align with Bifantis(R) meets high standards set by independent scientific association to help consumers choose credible probiotic products
CINCINNATI, Feb. 5 /PRNewswire-FirstCall/ -- According to a new set of guidelines unveiled yesterday by The International Scientific Association for Probiotics and Prebiotics (ISAPP) there are five key criteria that consumers should consider when selecting a probiotic product -- strain specificity, clinical proof, packaging, and the quality and quantity of probiotics in a product. The Procter & Gamble daily probiotic supplement Align, fully meets these criteria, making it a good option for those who want to build and maintain a natural defense against abdominal discomfort and episodic digestive upsets such as bloating, constipation, diarrhea, gas and urgency.*
Titled the "Ps and Qs of Probiotics", these criteria were developed to help consumers select credible, effective probiotic products in a crowded market.
"These new guidelines set a high standard that few probiotic products currently on the market can meet," said Susan Abeln, R.Ph. Principal Scientist, Procter & Gamble Research and Development. "With Align, P&G has been committed to ensuring the highest quality, every step of the way -- from research to manufacturing to packaging. Align already has strong clinical proof behind it, and the fact that Align meets these guidelines is just further proof for why it is recommended by some of the world's leading gastroenterologists."
Below is an outline of how Align meets the "Ps and Qs of Probiotics", which were reviewed and approved by respected researchers across the United States, Canada and Europe.
The complete guidelines are available on ISAPP's Web site, www.ISAPP.net.
Align is currently available online at www.AlignGI.com, via phone at 1-800-208-0112, through local pharmacists and select retailers.
ALIGN is a daily probiotic supplement that helps build and maintain a strong and healthy digestive system*. ALIGN works by providing a natural defense against episodic digestive upsets such as constipation, diarrhea, abdominal discomfort, urgency, gas, and bloating. ALIGN is the only probiotic supplement containing the probiotic ingredient Bifantis (Bifidobacterium infantis 35624).
Bifantis is the natural probiotic strain in ALIGN. The specific and pure strain Bifantis is clinically proven to build and maintain a strong, healthy digestive system. ALIGN is the only probiotic supplement that contains Bifantis. Experts believe the benefits of probiotics are strain specific, and no other probiotic strain is backed by the strength of the clinical data supporting Bifantis. Please visit AlignGI.com for more information.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R) Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
|SOURCE Procter & Gamble|
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