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Alere Introduces Industry's First 12-month Unlimited Health Coaching Program
Date:6/9/2009

-- Alere Personal Health Coaching program provides a wide range of communication tools, including email, IM and telephone

-- Individuals may contact their coach as often as they want over a 12-month period

-- Program offers "whole person" strategy rather than condition-focused approach to healthcare, with outreach driven by individual needs and readiness to change

MARIETTA, Ga., June 9 /PRNewswire/ -- Alere LLC, a leader in personal health support solutions for employers and health plans, today announced that it is now offering a new health coaching program with an unprecedented combination of distinctive features. Designed to take health coaching to a whole new level, the Alere Personal Health Support program offers unlimited 12-month access to a personal health coach, an expanded selection of communication channels and a "whole person" approach to healthcare.

Created to easily integrate into existing health plans and employee benefit programs, the Alere Personal Health Coaching program now incorporates a personal health support strategy. It is based on recognized behavior change and positive psychology principles that focus on the "whole person" - lifestyle, values and preferences - rather than just the health condition.

In this more empowering approach, individuals are encouraged to select what behaviors they want to address first rather than being told what they need to work on, making the process more personal and engaging. They can choose when they want to start a program and get to select the most convenient communication channels to consult with their own dedicated personal health coach. Such channels include phone, email and Instant Message Chat (IM). Participants have the ability to communicate with their coach as little or as much as they prefer over a 12-month period.

"Whether individuals are at home, traveling on business, vacationing,
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SOURCE Alere LLC
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