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Alere Executive Keynote at DMAA Conference Stresses Combining Medical and Health Improvement Models to Bring About Cost-Effective Changes in Healthcare Reform
Date:9/21/2009

ATLANTA, Sept. 21 /PRNewswire/ --

  • Alere(R) executive gives a keynote address, and four other key Alere presentations delivered at 11th annual meeting of the DMAA: The Care Continuum Alliance
  • Focus of keynote is on role of DM industry in helping individuals make meaningful healthcare changes
  • Conference marks premier of Alere Insights PressBox - showcasing top research studies for DM and health and wellness industry

As DMAA chairman and a keynote speaker of the 11th annual meeting of the DMAA: The Care Continuum Alliance, Gordon Norman, MD, MBA, executive vice president of Science & Innovation for Alere LLC, will tell attendees that improving the U.S. healthcare system requires the pursuit of three aims: improving the experience of care, improving the health of populations and reducing per capita costs of healthcare.

Norman will also challenge attendees to work together to achieve better health outcomes. The DMAA Forum '09 annual conference will be held September 21-22 at the Hilton San Diego Bayfront Hotel. Norman will present his keynote Tuesday, September 22 at 11:20 a.m. in the main ballroom of the hotel.

More than 700 clinical, research and healthcare leaders from around the nation are scheduled to attend the conference. Many of them specialize in the development and implementation of healthcare programs to improve the health and wellness of consumers. They also manage chronic and complex diseases.

According to Norman, 50% of all chronic diseases are influenced by lifestyle choices as are 40% of all premature deaths (1). Norman will state that healthcare reform that doesn't help to change health behaviors - no matter how well intentioned - will have only limited impact on individual healthcare outcomes.(2)

"Hope and well wishes are not healthcare strat
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SOURCE Alere
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