Navigation Links
Alcohol sponsorship linked to hazardous drinking in sportspeople
Date:11/18/2008

A new study provides the first evidence of a link between alcohol-industry sponsorship and hazardous drinking among sportspeople.

Researchers from The University of Manchester and the University of Newcastle in Australia quizzed nearly 1,300 sportspeople and found alcohol-related companies sponsored almost half of them.

The sponsorship ranged from financial incentives, such as payment of competition fees and the supply of sports kit, but nearly half of the sponsorship deals included free or discounted alcohol for sporting functions and post-match celebrations.

The study, published in the December edition of the journal Addiction, found that sportspeople sponsored by the alcohol industry were more likely to engage in binge drinking than those with no alcohol sponsor.

This figure increased significantly when the sponsorship deal included free or discounted booze, and among those sportspeople who believed there was an obligation for them to drink the sponsor's products or attend their establishments.

"Alcohol consumption is a leading cause of mortality, responsible for 9.2% of the disease burden in developed countries," said the study's author, Dr Kerry O'Brien, who is based in Manchester's School of Psychological Sciences.

"Heavy episodic drinking is particularly harmful. It is common among sportspeople and is associated with other risky behaviour, such as drink-driving, unprotected sex and antisocial behaviour."

A growing body of research has detailed the drinking behaviour of sportspeople, including peer pressure and the increased opportunities for consumption, but this is the first time a link between sport sponsorship and hazardous drinking by sportspeople has been investigated.

"Sportspeople receiving direct alcohol-industry sponsorship of any kind, including payment of competition fees, costs for uniforms and the provision of alcoholic beverages, reported more hazardous drinking than those not receiving sponsorship," said Dr O'Brien.

"Similarly, those receiving free or discounted drinks from sponsors and those sportspeople that felt they were required to drink their sponsor's alcohol product at their establishments reported even higher levels of drinking.

"While finding that provision of free or discounted alcohol is linked to higher-reported drinking seems common sense, we needed to show clearly that this form of sponsorship occurs, and that it is actually associated with hazardous drinking."

The research, say the authors, raises serious ethical issues for sports administrators concerned with the health of sportspeople. Dr O'Brien added: "We suggest that health and governmental organisations need to work with sporting organisations and clubs to find ways to sever links with the alcohol industry, while still ensuring sports groups have sufficient financial support."


'/>"/>

Contact: Aeron Haworth
aeron.haworth@manchester.ac.uk
44-161-275-8383
University of Manchester
Source:Eurekalert

Related medicine news :

1. Families, friends, schools and neighborhoods contribute to adolescent alcohol misuse
2. Booze Taxes Lower Alcohol-Linked Deaths
3. Possible association between CP and LC of alcoholic etiology
4. Alcohol Abuse Can Damage Bones
5. Impulse control area in brain affected in teens with genetic vulnerability for alcoholism
6. Malibu Alcohol and Drug Rehab Center Celebrates Fourth Anniversary
7. Alcohol advice needs to play a greater role in sex education for teenagers
8. Pediatricians Could Help Screen for Alcohol Abuse in Home
9. Parents comfortable with alcohol screening in pediatricians offices
10. Severe Health Risks Follow Adults Who Were Diagnosed With Nonalcoholic Fatty Liver Disease as Children
11. PLCB Honors Winners of 2008 Alcohol Awareness Poster Contest
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/24/2017)... , ... April 24, 2017 , ... Sean Fay is ... Space Bag, Sonicare Toothbrush, Juiceman Juicer, and the George Foreman Grill (which sold more ... other marketer in the last 25 years. , Now, due to changes in the ...
(Date:4/24/2017)... ... April 24, 2017 , ... The John P. McGovern Museum ... allows anyone, anywhere to track their cognitive health, and share results with their physicians. ... brain health on the museum's website. , BrainCheck founder, Dr. David Eagleman, formerly at ...
(Date:4/24/2017)... Virginia (PRWEB) , ... April 24, 2017 , ... ... announced that they are seeking public support to bring their novel lifesaving device ... appearance, wearable device packed with medical-grade sensors, specially designed to read a child’s ...
(Date:4/24/2017)... and Waycross, Ga. (PRWEB) , ... April 24, ... ... leader and trusted advisor within the telehealth industry, announces the company’s VideoMedicine mobile ... board-certified primary care providers. Available 24 hours a day, Quick Care provides patients ...
(Date:4/24/2017)... ... April 24, 2017 , ... According to the U.S. Centers ... the lives of 62 Americans each day.(1) Yet since 2011, the Drug Enforcement ... and prescribers by more than half.(2) Novus Medical Detox Center , a ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... DIEGO , April 19, 2017  Sorrento ... an antibody-centric, clinical-stage biopharmaceutical company developing new treatments ... announced the closing of its previously announced underwritten ... stock at a public offering price of $2.00 ... and estimated offering expenses payable by Sorrento.  The ...
(Date:4/19/2017)... Calif. , April 19, 2017  SARES•REGIS ... buildings it is developing at Conejo Spectrum Business ... , to Atara Biotherapeutics, Inc. , a ... severe and life-threatening diseases that have been underserved ... allogeneic T-cell therapies for cancer, autoimmune and infectious ...
(Date:4/18/2017)... DUBLIN , April 18, 2017 Research ... Devices Market 2017-2021" report to their offering. ... The global arthroscopy devices market to grow at ... The report, Global Arthroscopy Devices Market 2017-2021, has been prepared based ... report covers the market landscape and its growth prospects over the ...
Breaking Medicine Technology: