Navigation Links
Alcohol sponsorship linked to hazardous drinking in sportspeople
Date:11/18/2008

A new study provides the first evidence of a link between alcohol-industry sponsorship and hazardous drinking among sportspeople.

Researchers from The University of Manchester and the University of Newcastle in Australia quizzed nearly 1,300 sportspeople and found alcohol-related companies sponsored almost half of them.

The sponsorship ranged from financial incentives, such as payment of competition fees and the supply of sports kit, but nearly half of the sponsorship deals included free or discounted alcohol for sporting functions and post-match celebrations.

The study, published in the December edition of the journal Addiction, found that sportspeople sponsored by the alcohol industry were more likely to engage in binge drinking than those with no alcohol sponsor.

This figure increased significantly when the sponsorship deal included free or discounted booze, and among those sportspeople who believed there was an obligation for them to drink the sponsor's products or attend their establishments.

"Alcohol consumption is a leading cause of mortality, responsible for 9.2% of the disease burden in developed countries," said the study's author, Dr Kerry O'Brien, who is based in Manchester's School of Psychological Sciences.

"Heavy episodic drinking is particularly harmful. It is common among sportspeople and is associated with other risky behaviour, such as drink-driving, unprotected sex and antisocial behaviour."

A growing body of research has detailed the drinking behaviour of sportspeople, including peer pressure and the increased opportunities for consumption, but this is the first time a link between sport sponsorship and hazardous drinking by sportspeople has been investigated.

"Sportspeople receiving direct alcohol-industry sponsorship of any kind, including payment of competition fees, costs for uniforms and the provision of alcoholic beverages, reported more hazardous drinking than those not receiving sponsorship," said Dr O'Brien.

"Similarly, those receiving free or discounted drinks from sponsors and those sportspeople that felt they were required to drink their sponsor's alcohol product at their establishments reported even higher levels of drinking.

"While finding that provision of free or discounted alcohol is linked to higher-reported drinking seems common sense, we needed to show clearly that this form of sponsorship occurs, and that it is actually associated with hazardous drinking."

The research, say the authors, raises serious ethical issues for sports administrators concerned with the health of sportspeople. Dr O'Brien added: "We suggest that health and governmental organisations need to work with sporting organisations and clubs to find ways to sever links with the alcohol industry, while still ensuring sports groups have sufficient financial support."


'/>"/>

Contact: Aeron Haworth
aeron.haworth@manchester.ac.uk
44-161-275-8383
University of Manchester
Source:Eurekalert

Related medicine news :

1. Families, friends, schools and neighborhoods contribute to adolescent alcohol misuse
2. Booze Taxes Lower Alcohol-Linked Deaths
3. Possible association between CP and LC of alcoholic etiology
4. Alcohol Abuse Can Damage Bones
5. Impulse control area in brain affected in teens with genetic vulnerability for alcoholism
6. Malibu Alcohol and Drug Rehab Center Celebrates Fourth Anniversary
7. Alcohol advice needs to play a greater role in sex education for teenagers
8. Pediatricians Could Help Screen for Alcohol Abuse in Home
9. Parents comfortable with alcohol screening in pediatricians offices
10. Severe Health Risks Follow Adults Who Were Diagnosed With Nonalcoholic Fatty Liver Disease as Children
11. PLCB Honors Winners of 2008 Alcohol Awareness Poster Contest
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... (PRWEB) , ... June 26, 2016 , ... On June ... sponsor of the 2016 Cereal Festival and World’s Longest Breakfast Table in Battle Creek, ... of the city’s history as home to some of the world’s leading providers of ...
(Date:6/25/2016)... ... 25, 2016 , ... Experts from the American Institutes for ... Meeting June 26-28, 2016, at the Hynes Convention Center in Boston. , AIR ... care planning, healthcare costs and patient and family engagement. , AIR researchers will ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. ... his M.D from the David Geffen School of Medicine at UCLA. He trained in ... to complete his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he ...
(Date:6/24/2016)... ... 2016 , ... Those who have experienced traumatic events may suffer from a ... such as drug or alcohol abuse, as a coping mechanism. To avoid this pain ... following a traumatic event. , Trauma sufferers tend to feel a range of emotions, ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. Amanda Cheng, an ... Cheng has extensive experience with all areas of orthodontics, including robotic Suresmile technology, ... , Micro-osteoperforation is a revolutionary adjunct to orthodontic treatment. It can be ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, Inc. ... will take whatever measures required to build a strong ... which is currently listed on the OTC Markets-pink current ... Chairman and CEO, "We are seeing an anomaly in ... understand, not only by the Company, but shareholders and ...
(Date:6/24/2016)... 24, 2016   Bay Area Lyme Foundation ... Dean Center for Tick Borne Illness , Harvard ... MIT Hacking Medicine, University of California, Berkeley, and ... the five finalists of Lyme Innovation , ... than 100 scientists, clinicians, researchers, entrepreneurs, and investors ...
(Date:6/24/2016)... and SAN CLEMENTE, Calif. , June 24, 2016 ... mobile pulmonary function testing company, is now able to perform sophisticated ... by ndd Medical Technologies , Inc. Patients ... hospital-based labs.  Thanks to ndd,s EasyOne PRO ® , ARL patients ... get any needed testing done in the comfort of her own ...
Breaking Medicine Technology: