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Alcohol backing raises risk of athletes drinking more
Date:7/2/2014

by testing the alcohol industry's argument that the effect of sponsorship on alcohol consumption may be unique to New Zealand or due to heavy drinkers seeking out alcohol sponsorship. The study results show that the effect of sponsorship on drinking remains after accounting for sponsorship seeking and other factors.

Dr O'Brien said there was a perception in the community that social and health benefits of sport might be compromised by the use of sport for the promotion of alcohol.

"I think most people would agree that sport is an important marketing tool for the alcohol, gambling, and fast foods industries, in much the same way it was for tobacco," he said.

"Our study raises the question of whether sports that have such sponsorships and advertising might promote poorer health and social outcomes."


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Contact: Glynis Smalley
glynis.smalley@monash.edu
61-408-027-848
Monash University
Source:Eurekalert

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