Navigation Links
Alcohol backing raises risk of athletes drinking more

Alcohol sponsorship and hazardous drinking in UK athletes are linked, a new study has found.

The research, led by Monash University and the University of Manchester, is the first to examine alcohol sponsorship of athletes in the UK, and comes at a time when there are calls in Australia, New Zealand, UK, Ireland, and South Africa for greater restriction or bans on alcohol sponsorship and advertising in sport. The research was published today in the scientific journal Addiction.

The researchers surveyed more than 2000 sportspeople from universities in the North West, Midlands, London, and Southern regions of England. Most played community sport, and around one-third reported being sponsored by an alcohol-related industry such as a brewer or pub.

Those sportspeople receiving alcohol sponsorship consumed more and had higher odds of hazardous drinking after accounting for factors such as type of sport played, age, gender, disposable income, and region.

Alcohol consumption was found to be high in athletes overall. However, 50 per cent of those sponsored by an alcohol-related industry had scores on the World Health Organisation's Alcohol Use Disorders Identification Test that indicated the need for brief counselling and further monitoring of drinking, compared with 39 per cent of non-sponsored athletes.

Associate Professor Kerry O'Brien from Monash University, who led the study, said it had been known for some time that excessive drinking is more common in young adults who play sport or are fans, but researchers are just starting to understand why.

"Alcohol sponsorship (and the drinking culture it perpetuates) appears to be one of these reasons," Associate Professor O'Brien said.

The study, funded by Alcohol Research UK, mirrors findings from countries such as Australia and New Zealand that have similar alcohol and sport sponsorship and advertising arrangements. However, the study went further by testing the alcohol industry's argument that the effect of sponsorship on alcohol consumption may be unique to New Zealand or due to heavy drinkers seeking out alcohol sponsorship. The study results show that the effect of sponsorship on drinking remains after accounting for sponsorship seeking and other factors.

Dr O'Brien said there was a perception in the community that social and health benefits of sport might be compromised by the use of sport for the promotion of alcohol.

"I think most people would agree that sport is an important marketing tool for the alcohol, gambling, and fast foods industries, in much the same way it was for tobacco," he said.

"Our study raises the question of whether sports that have such sponsorships and advertising might promote poorer health and social outcomes."


Contact: Glynis Smalley
Monash University

Related medicine news :

1. Homeless alcoholics typically began drinking as children
2. Charity funding study brings alcohol industry influence on UK policy into question
3. Soldiers who kill in combat less likely to abuse alcohol
4. A new target for alcoholism treatment: Kappa opioid receptors
5. Risky alcohol use in male-dominated industries
6. Anti-craving drug and counseling lower alcohol harm in homeless, without sobriety demands
7. Effects of alcohol in young binge drinkers predicts future alcoholism
8. Extended-release medication offers promise for treating alcohol, opioid dependence
9. Medications can help adults with alcohol use disorders reduce drinking
10. Public perceive alcohol adverts breach regulatory code, research finds
11. Urine test best detects alcohol use in liver transplant candidates, recipients
Post Your Comments:
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may ... to unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To ... for healthy coping following a traumatic event. , Trauma sufferers tend to feel a ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension Association (PHA) ... will receive two significant new grants to support its work to advance research ... anniversary by recognizing patients, medical professionals and scientists for their work in fighting ...
(Date:6/24/2016)... ... ... Comfort Keepers® of San Diego, CA is excited to announce they are ... drive cancer patients to and from their cancer treatments. Comfort Keepers provides quality ... and ongoing independence. Getting to and from medical treatments is one of the ...
(Date:6/24/2016)... ... June 24, 2016 , ... EB Medicine presented its first-ever ... Medicine conference in Ponte Vedra Beach, FL. The awards honor the outstanding work ... Practice and Pediatric Emergency Medicine Practice. , “With this award, we recognize ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... --  Pulmatrix, Inc ., (NASDAQ: PULM ), ... today that it was added to the Russell Microcap ... set of U.S. and global equity indexes on June ... for Pulmatrix," said Chief Executive Officer Robert Clarke ... in developing drugs for crucial unmet medical needs, and ...
(Date:6/23/2016)... 2016  MedSource announced today that it has ... solution of choice.  This latest decision demonstrates MedSource,s ... their clients by offering a state-of-the-art electronic data ... nowEDC as the EDC platform of choice in ... "nowEDC has long been a preferred EDC platform ...
(Date:6/23/2016)... -- Research and Markets has announced the ... (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic Chemical), Functionality (Filler, ... Global Forecast to 2021" report to their offering. ... pharmaceutical excipients market is projected to reach USD 8.1 ... the forecast period 2016 to 2021. ...
Breaking Medicine Technology: