Navigation Links
Alcohol backing raises risk of athletes drinking more
Date:7/2/2014

Alcohol sponsorship and hazardous drinking in UK athletes are linked, a new study has found.

The research, led by Monash University and the University of Manchester, is the first to examine alcohol sponsorship of athletes in the UK, and comes at a time when there are calls in Australia, New Zealand, UK, Ireland, and South Africa for greater restriction or bans on alcohol sponsorship and advertising in sport. The research was published today in the scientific journal Addiction.

The researchers surveyed more than 2000 sportspeople from universities in the North West, Midlands, London, and Southern regions of England. Most played community sport, and around one-third reported being sponsored by an alcohol-related industry such as a brewer or pub.

Those sportspeople receiving alcohol sponsorship consumed more and had higher odds of hazardous drinking after accounting for factors such as type of sport played, age, gender, disposable income, and region.

Alcohol consumption was found to be high in athletes overall. However, 50 per cent of those sponsored by an alcohol-related industry had scores on the World Health Organisation's Alcohol Use Disorders Identification Test that indicated the need for brief counselling and further monitoring of drinking, compared with 39 per cent of non-sponsored athletes.

Associate Professor Kerry O'Brien from Monash University, who led the study, said it had been known for some time that excessive drinking is more common in young adults who play sport or are fans, but researchers are just starting to understand why.

"Alcohol sponsorship (and the drinking culture it perpetuates) appears to be one of these reasons," Associate Professor O'Brien said.

The study, funded by Alcohol Research UK, mirrors findings from countries such as Australia and New Zealand that have similar alcohol and sport sponsorship and advertising arrangements. However, the study went further by testing the alcohol industry's argument that the effect of sponsorship on alcohol consumption may be unique to New Zealand or due to heavy drinkers seeking out alcohol sponsorship. The study results show that the effect of sponsorship on drinking remains after accounting for sponsorship seeking and other factors.

Dr O'Brien said there was a perception in the community that social and health benefits of sport might be compromised by the use of sport for the promotion of alcohol.

"I think most people would agree that sport is an important marketing tool for the alcohol, gambling, and fast foods industries, in much the same way it was for tobacco," he said.

"Our study raises the question of whether sports that have such sponsorships and advertising might promote poorer health and social outcomes."


'/>"/>

Contact: Glynis Smalley
glynis.smalley@monash.edu
61-408-027-848
Monash University
Source:Eurekalert

Related medicine news :

1. Homeless alcoholics typically began drinking as children
2. Charity funding study brings alcohol industry influence on UK policy into question
3. Soldiers who kill in combat less likely to abuse alcohol
4. A new target for alcoholism treatment: Kappa opioid receptors
5. Risky alcohol use in male-dominated industries
6. Anti-craving drug and counseling lower alcohol harm in homeless, without sobriety demands
7. Effects of alcohol in young binge drinkers predicts future alcoholism
8. Extended-release medication offers promise for treating alcohol, opioid dependence
9. Medications can help adults with alcohol use disorders reduce drinking
10. Public perceive alcohol adverts breach regulatory code, research finds
11. Urine test best detects alcohol use in liver transplant candidates, recipients
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal their media with ... X," said Christina Austin - CEO of Pixel Film Studios. , ProSlice Color ... users can now reveal the media of their split screens with growing colorful ...
(Date:6/27/2016)... Lafayette, California (PRWEB) , ... ... ... a pioneer in the patient payment industry today announced its strategic partnership ... and health system workflows. , The two companies’ proven, proprietary technology combine ...
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest ... . , Millions of individuals in the United States and Canada wear eyeglasses. Once ... to both correct vision and make a fashion statement. Even celebrities use glasses as ...
(Date:6/26/2016)... ... 2016 , ... On June 10-11, 2016, A Forever Recovery, a holistic treatment ... Longest Breakfast Table in Battle Creek, MI, where the rehabilitation facility is located. This ... of the world’s leading providers of cereal and other breakfast foods. Its residents often ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet ... product that was developed to enhance the health of felines. The formula is all-natural ... two main herbs in the PawPaws Cat Kidney Support Supplement Soft Chews ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016   Pulmatrix, Inc ., (NASDAQ: ... innovative inhaled drugs, announced today that it was added ... reconstituted its comprehensive set of U.S. and global ... is an important milestone for Pulmatrix," said Chief Executive ... awareness of our progress in developing drugs for crucial ...
(Date:6/23/2016)... , June 23, 2016  MedSource announced today ... its e-clinical software solution of choice.  This latest ... possible value to their clients by offering a ... preferred relationship establishes nowEDC as the EDC platform ... MedSource,s full-service clients.  "nowEDC has long been a ...
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
Breaking Medicine Technology: