Navigation Links
Alcohol backing raises risk of athletes drinking more
Date:7/2/2014

Alcohol sponsorship and hazardous drinking in UK athletes are linked, a new study has found.

The research, led by Monash University and the University of Manchester, is the first to examine alcohol sponsorship of athletes in the UK, and comes at a time when there are calls in Australia, New Zealand, UK, Ireland, and South Africa for greater restriction or bans on alcohol sponsorship and advertising in sport. The research was published today in the scientific journal Addiction.

The researchers surveyed more than 2000 sportspeople from universities in the North West, Midlands, London, and Southern regions of England. Most played community sport, and around one-third reported being sponsored by an alcohol-related industry such as a brewer or pub.

Those sportspeople receiving alcohol sponsorship consumed more and had higher odds of hazardous drinking after accounting for factors such as type of sport played, age, gender, disposable income, and region.

Alcohol consumption was found to be high in athletes overall. However, 50 per cent of those sponsored by an alcohol-related industry had scores on the World Health Organisation's Alcohol Use Disorders Identification Test that indicated the need for brief counselling and further monitoring of drinking, compared with 39 per cent of non-sponsored athletes.

Associate Professor Kerry O'Brien from Monash University, who led the study, said it had been known for some time that excessive drinking is more common in young adults who play sport or are fans, but researchers are just starting to understand why.

"Alcohol sponsorship (and the drinking culture it perpetuates) appears to be one of these reasons," Associate Professor O'Brien said.

The study, funded by Alcohol Research UK, mirrors findings from countries such as Australia and New Zealand that have similar alcohol and sport sponsorship and advertising arrangements. However, the study went further by testing the alcohol industry's argument that the effect of sponsorship on alcohol consumption may be unique to New Zealand or due to heavy drinkers seeking out alcohol sponsorship. The study results show that the effect of sponsorship on drinking remains after accounting for sponsorship seeking and other factors.

Dr O'Brien said there was a perception in the community that social and health benefits of sport might be compromised by the use of sport for the promotion of alcohol.

"I think most people would agree that sport is an important marketing tool for the alcohol, gambling, and fast foods industries, in much the same way it was for tobacco," he said.

"Our study raises the question of whether sports that have such sponsorships and advertising might promote poorer health and social outcomes."


'/>"/>

Contact: Glynis Smalley
glynis.smalley@monash.edu
61-408-027-848
Monash University
Source:Eurekalert

Related medicine news :

1. Homeless alcoholics typically began drinking as children
2. Charity funding study brings alcohol industry influence on UK policy into question
3. Soldiers who kill in combat less likely to abuse alcohol
4. A new target for alcoholism treatment: Kappa opioid receptors
5. Risky alcohol use in male-dominated industries
6. Anti-craving drug and counseling lower alcohol harm in homeless, without sobriety demands
7. Effects of alcohol in young binge drinkers predicts future alcoholism
8. Extended-release medication offers promise for treating alcohol, opioid dependence
9. Medications can help adults with alcohol use disorders reduce drinking
10. Public perceive alcohol adverts breach regulatory code, research finds
11. Urine test best detects alcohol use in liver transplant candidates, recipients
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary ... Dallas that it will receive two significant new grants to support its work ... marked its 25th anniversary by recognizing patients, medical professionals and scientists for their ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience with ... Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a ...
(Date:6/24/2016)... ... ... Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair ... hour by 2020 and then adjusting it yearly to increase at the same rate as ... the wage floor does not erode again, and make future increases more predictable. , The ...
(Date:6/24/2016)... ... 2016 , ... EB Medicine presented its first-ever “Issue of ... in Ponte Vedra Beach, FL. The awards honor the outstanding work of leading ... and Pediatric Emergency Medicine Practice. , “With this award, we recognize the efforts ...
(Date:6/24/2016)... Vegas, Nevada (PRWEB) , ... June 24, 2016 ... ... Las Vegas client, The Grove Investment Group (TGIG), has initiated cultivation and processing ... Grove, in Las Vegas and Pahrump, Nevada. , Puradigm is the manufacturer of ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, ... Board will take whatever measures required to build a ... stock which is currently listed on the OTC Markets-pink ... Company Chairman and CEO, "We are seeing an anomaly ... to understand, not only by the Company, but shareholders ...
(Date:6/24/2016)... N.J. , June 24, 2016  Collagen ... the design, development and manufacturing of collagen and ... regeneration announced today that Bill Messer ... and Marketing to further leverage the growing portfolio ... medical devices. Bill joins the Collagen ...
(Date:6/24/2016)... DUBLIN , June 24, 2016 ... and Markets has announced the addition of the ... their offering. ... products and provides an updated review, including its applications ... covering the total market, which includes three main industries: ...
Breaking Medicine Technology: