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Alcohol and Drug Rehab Lakeview Health Reveals New Branding to Reflect New Direction

Jaksonville, FL (PRWEB) October 29, 2013

Lakeview Health, a Florida Addiction Rehab, has just announced its new identity, marking the first of several major milestones sparked by the center’s purchase earlier this year by Dallas-based private equity firm Trinity Hunt Partners. Formally Lakeview Health Systems, the changes to the brand include officially shortening the name to Lakeview Health, a new compass-inspired logo and the tagline “Find Your True North”.

“The words ‘Find Your True North’ embody the notion that the people who come to Lakeview Health are empowered to control their destination,” stated Roy Serpa, President. “We give them the treatment and recovery tools necessary to set a new direction to find their true north.”

In addition to the new branding, Lakeview Health will be announcing new programs and expanding its partnership base in the coming months as the center focuses on increasing addiction awareness and making advanced treatment approaches more accessible in the northern Florida region. Campus renovations are also slated for 2014 in preparation for these major changes.

“Every aspect of what we do has been vetted against a new standard,” continued Roy. “The stage has been set and the talent assembled. You’re going to want to watch closely what’s about to happen in 2014. The impact will be tremendous.”


Lakeview Health is a nationally recognized addiction and dual diagnosis treatment facility located in Jacksonville, Florida. Since its founding in 2001, the center’s award winning treatment has helped thousands of individuals and families across the country begin their journey of recovery. For more information, visit

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