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Alcohol advertising self-regulation not working, as ads target younger drinkers
Date:6/9/2009

s at which alcohol adverts can be broadcast; and banning animals and animal characters from alcohol advertising, with carefully controlled exceptions where an animal has traditionally been part of the brand's logo. "The marketing and communications industries are fully aware of execution elements that are attractive to children and young teens that's part of their job. It should not be part of their job to use that knowledge, or allow it to be used, in alcohol advertising that children and teens are exposed to" said co-author Professor Donovan.


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Contact: Molly Jarvis
molly@addictionjournal.org
44-020-784-80014
Wiley-Blackwell
Source:Eurekalert

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