Navigation Links
Alcohol advertising self-regulation not working, as ads target younger drinkers
Date:6/9/2009

Addiction scientists are calling for tighter regulation of alcohol advertising, as new research shows that self-regulation by the alcohol industry does not protect impressionable children and youth from exposure.

The new research, conducted in Australia, found that adolescents in the five main cities saw nearly as much TV alcohol advertising as 18-24 year olds, and in the case of full-strength beer and wine, in one city underage teens were actually exposed to more advertising than young adults of a legal drinking age.

The researchers also found that all the most exposed alcohol ads included in the study contained at least one element known to appeal to children and adolescents, such as animated characters, animals, simple humorous storylines and pop music, despite the Australian alcohol industry's code of conduct specifically stating that alcohol advertising must not have strong or evident appeal to children or adolescents.

Previous studies have concluded that the more alcohol advertising young people are exposed to, the more likely they are to drink, and in the US, another country where alcohol advertising is subject to self-regulation by the industry, more than 4,600 young people under the legal drinking age of 21 die because of alcohol use each year.

Dr. David Jernigan, an alcohol policy and public health expert, calls for standards for alcohol advertisers to be strengthened in his commentary on the research, published this week in Addiction journal. . "Clearly self-regulation is not working to protect young people from exposure to alcohol advertising. Ongoing monitoring and greater restriction on when these ads can air are needed to safeguard our youth," said Dr. Jernigan.

In response to the failure of the self-regulation system in Australia, the authors propose various measures to reduce underage exposure, including: banning alcohol advertising during live sports programming; further restricting the time
'/>"/>

Contact: Molly Jarvis
molly@addictionjournal.org
44-020-784-80014
Wiley-Blackwell
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Alcohol, Cigarettes and Diabetes Up Colorectal Cancer Risk
2. Alcohol and smoking are key causes for bowel cancer
3. Glucose metabolism and recidivism of severe violent crimes in alcohol intoxications
4. To what extent can environmental pollutants and alcohol affect GI health?
5. Intestinal bacteria associated with non-alcoholic fatty liver disease
6. Daily alcohol intake can lead to binge drinking
7. Sensitivity to Alcohol May Predict Alcoholism
8. Happy hour gene discovery suggests cancer drugs might treat alcoholism
9. Communities Containing More Alcohol Outlets Show Increased Underage Alcohol Access
10. Scientology Volunteer Ministers Target Drug and Alcohol Abuse in the South Pacific
11. Impulsivity Raises Alcoholism Risk
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/10/2014)... News) -- Teens who are sensitive to light or ... emotional symptoms such as anxiety and depression, a new ... may exacerbate issues teens experience after concussion may help ... decisions about when to return to play and what ... authors Lisa Koehl and Dong Han, of the University ...
(Date:7/10/2014)... HealthDay Reporter THURSDAY, July 10, 2014 (HealthDay ... regularly between outspoken celebrities or loudmouth pundits -- too much ... study suggests. High amounts of Twitter use can lead ... in a long-term relationship, according to findings from an online ... can lead to cheating and breakups, the researchers concluded, although ...
(Date:7/10/2014)... responders felt better prepared to respond to an active ... a new study in the journal Prehospital and ... specifically examine the EMS provider comfort level with respect ... yet been neutralized or working with law enforcement personnel ... High School shooting, the Virginia Tech campus shooting, the ...
(Date:7/10/2014)... PHILADELPHIA Reducing the amount of alcoholic beverages ... health, including a reduced risk of coronary heart ... pressure, according to a new multi-center study published ... the Perelman School of Medicine at the University ... previous studies which suggest that consuming light-to-moderate amounts ...
(Date:7/10/2014)... Department of Health and Human Services (HHS) has announced ... Center Seidman Cancer Center totaling $4.7 million to support ... patients with complex cancer. , Titled "Evidence-Conformant Oncology ... at UH to enhance care for adult cancer patients ... high health care utilization. , "We believe ...
Breaking Medicine News(10 mins):Health News:Some Teens May Face Emotional Problems After Concussion 2Health News:Are You Tweeting Your Marriage Away? 2Health News:Are You Tweeting Your Marriage Away? 3Health News:Active shooter training increases comfort level of emergency responders 2Health News:New study shows drinking alcohol provides no heart health benefit 2Health News:UH Case Medical Center awarded $4.7 million grant from HHS 2Health News:UH Case Medical Center awarded $4.7 million grant from HHS 3
... 17 (HealthDay News) -- Children with bipolar disorder and ... time looking at the eyes when trying to identify ... researchers say. This new study finding may help ... dysregulation have difficulty determining other people,s emotional expressions, said ...
... 17, 2011 -- Factors such as low hemoglobin levels, increased ... higher risk of silent cerebral infarcts (SCIs), or silent strokes, ... from a large, first-of-its-kind study published online today ... the American Society of Hematology (ASH). Silent strokes ...
... (HealthDay News) -- Most people who join gangs have ... that challenges previous research suggesting gang membership is driven ... an antisocial personality are impulsive, lack self-discipline and self-control, ... this, they may be excluded from groups at school ...
... increasingly common, and a dangerous lack of new infection ... than ever to use existing antibiotics appropriately. This week, ... care providers, and policymakers about when antibiotics can help, ... harm than good, and the tremendous need for new ...
... that keep blood vessels open to treat heart disease ... in the Journal of Interventional Cardiology . A ... Grines, of the Detroit Medical Center Cardiovascular Institute, and ... attack after the recently marketed Ion stent (Boston Scientific, ...
... InDevR, a Boulder-based biotechnology company that develops advanced ... viruses and other microorganisms, announced today the launch ... colorimetric detection system that incorporates core technology licensed ... will enhance laboratories around the world by offering ...
Cached Medicine News:Health News:Bipolar Kids May Focus on Different Facial Features 2Health News:Study identifies 'silent' stroke risk factors for children with sickle cell anemia 2Health News:Preserving lifesaving antibiotics today and for the future 2Health News:Indevr launches breakthrough colorimetric detection for microarrays using core technology from CU 2
(Date:1/15/2014)... , Jan. 15, 2014 Most osteoporosis patients want ... a recent online survey* sponsored by Mission Pharmacal Company. ... National Osteoporosis Foundation online support community, revealed that 74 ... that comes in a form other than a pill ...
(Date:1/15/2014)... 15, 2014  Novation, the leading health care supply chain ... value-added reseller (VAR) national contracts that expand its portfolio ... at lower costs. These include manufacturer product and service ... assistance and ongoing IT consulting support. ...
(Date:1/15/2014)...  Humberto C. Antunes,  Galderma  worldwide CEO, will receive a ... of Drugs in Dermatology (JDD) at the upcoming ... is January 17-20, 2014, at the Omni Orlando Resort at ChampionsGate ... The ODAC is a distinguished event that delivers a ...
Breaking Medicine Technology:Mission Pharmacal Conducts Online Survey of Osteoporosis Patients 2Mission Pharmacal Conducts Online Survey of Osteoporosis Patients 3New Novation Information Technology VAR Contracts Offer Significant Savings to Hospitals 2Galderma's global leader honored with a "Lifetime in Dermatology Achievement Award" by Journal of Drugs in Dermatology 2Galderma's global leader honored with a "Lifetime in Dermatology Achievement Award" by Journal of Drugs in Dermatology 3Galderma's global leader honored with a "Lifetime in Dermatology Achievement Award" by Journal of Drugs in Dermatology 4
... 2008 Genta,Incorporated (Nasdaq: GNTA ) announced ... Company,s lead anticancer,compound will be featured at the ... (AACR). The meeting will be held in San ... of several abstracts, which are,relevant to both the ...
... 4, 2008 VIA,Pharmaceuticals (Nasdaq: VIAP ), ... for the treatment of cardiovascular disease,announced today that ... VIA-2291 Phase 2 clinical trial program recently met ... studies. The DSMB observed a,continued acceptable safety profile ...
Cached Medicine Technology:Specialized Genasense(R) Clinical Trials Featured at AACR Meeting 2Specialized Genasense(R) Clinical Trials Featured at AACR Meeting 3VIA Pharmaceuticals Announces Updated DSMB Safety Results for VIA-2291 Ongoing Phase 2 Clinical Program 2VIA Pharmaceuticals Announces Updated DSMB Safety Results for VIA-2291 Ongoing Phase 2 Clinical Program 3VIA Pharmaceuticals Announces Updated DSMB Safety Results for VIA-2291 Ongoing Phase 2 Clinical Program 4
ThermalSeal RT (5mil) is Optically Clear for Real Time PCR and easy to apply. Works for all plates. Will not wrinkle in the freezer....
DMSO-resistant microplate sealing film...
Sealing tape featuring 3M adhesive technology. Opaque and strong. Prevents photo-degradation....
Aluminum Seal, Reflective, Bulk...
Medicine Products: