Albertsons Officially Launches Healthy Eaters(TM) Field Tr... ( Field Trip Program Transforms Sto...)

Albertsons Officially Launches Healthy Eaters(TM) Field Trip Program

Date:3/6/2008

Field Trip Program Transforms Store into Living Classroom Focused on

Children's Health

FULLERTON, Calif., March 6 /PRNewswire/ -- Albertsons, a SUPERVALU (NYSE: SVU) company, today announced the official launch of a significant health program focused on educating children about nutrition and healthy choices. With childhood obesity impacting one in every three U.S. children according to the Center for Disease Control and Prevention, Albertsons Healthy Eaters(TM) field trip program introduces children to healthy eating habits. Designed to reinforce the nutrition and healthy living curricula taught in schools, Albertsons Healthy Eaters(TM) field trips are for children in K -4th grades and provide a fun, hands-on experience that is easy to understand and absorb.

"As a retail grocer committed to being a leader in the area of health and nutrition, our company understands the long-term importance of providing tools and knowledge to enable our customers to make healthier life decisions," said Pete Van Helden, president, Albertsons Retail West. "With the launch of our Albertsons Healthy Eaters(TM) program, we are excited about the opportunity to make a significant difference in the health and wellness of the children in the communities we serve."

Albertsons Healthy Eaters(TM) curricula was developed in conjunction with Albertsons Nutritionist, Heidi Diller, to ensure that tours provide children with the right nutritional information, and in a way that young children could understand and embrace. During the tour, trained tour leaders focus on several important nutrition-related topics, modified to age group. Primary students (K - 2nd grade) focus on simple concepts demonstrated through interactive
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