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Albertsons Officially Launches Healthy Eaters(TM) Field Trip Program
Date:3/6/2008

Field Trip Program Transforms Store into Living Classroom Focused on

Children's Health

FULLERTON, Calif., March 6 /PRNewswire/ -- Albertsons, a SUPERVALU (NYSE: SVU) company, today announced the official launch of a significant health program focused on educating children about nutrition and healthy choices. With childhood obesity impacting one in every three U.S. children according to the Center for Disease Control and Prevention, Albertsons Healthy Eaters(TM) field trip program introduces children to healthy eating habits. Designed to reinforce the nutrition and healthy living curricula taught in schools, Albertsons Healthy Eaters(TM) field trips are for children in K -4th grades and provide a fun, hands-on experience that is easy to understand and absorb.

"As a retail grocer committed to being a leader in the area of health and nutrition, our company understands the long-term importance of providing tools and knowledge to enable our customers to make healthier life decisions," said Pete Van Helden, president, Albertsons Retail West. "With the launch of our Albertsons Healthy Eaters(TM) program, we are excited about the opportunity to make a significant difference in the health and wellness of the children in the communities we serve."

Albertsons Healthy Eaters(TM) curricula was developed in conjunction with Albertsons Nutritionist, Heidi Diller, to ensure that tours provide children with the right nutritional information, and in a way that young children could understand and embrace. During the tour, trained tour leaders focus on several important nutrition-related topics, modified to age group. Primary students (K - 2nd grade) focus on simple concepts demonstrated through interactive experiences to promote understanding of healthy behaviors and choices. For intermediate students (3rd - 4th grade), tours emphasize a higher-level of thinking and decision making related to healthy eating habits and nutrition. Lessons include specifics on healthy choices, reading labels, nutrients, fats and portion sizes that are demonstrated through hands-on exercises relevant to the grocery environment. At the end of the tour, participants receive free samples of healthy foods and goodie bags.

"If children learn from a young age how to make the right food choices, they will be more likely to make those healthy choices throughout their lifetime," said Diller. "With the grocery store being one of the most visited destinations in our every day lives, we have a tremendous opportunity to educate children and their families about nutrition, and show them how easy it is to live healthier."

Albertsons Healthy Eaters(TM) is offered in Idaho, Montana, Southern California, Southern Nevada, Oregon, Utah, Washington and Wyoming, in cities where Albertsons has grocery stores. To schedule a field trip, educators or leaders of youth organizations/ groups can either call 1-800-987-6409 or go online at http://www.fieldtripfactory.com. The program is ongoing and bus funding opportunities may be available in certain locations.

Albertsons was founded in 1939 and currently operates 535 Albertsons and Lucky supermarkets in Idaho, Montana, Southern California, Southern Nevada, Oregon, Utah, Washington and Wyoming. The company is part of the SUPERVALU family of companies, one of the largest companies in the United States grocery channel with estimated annual sales of approximately $44 billion. SUPERVALU holds leading market share positions across the U.S. with its approximately 2,450 retail grocery locations and more than 900 in-store pharmacies. Through SUPERVALU's nationwide supply chain network, the company provides distribution and related logistics support services to more than 5,000 grocery endpoints across the country. SUPERVALU currently has approximately 190,000 employees. For more information about Albertsons, please visit our website at http://www.albertsons.com or for SUPERVALU, please visit http://www.supervalu.com


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SOURCE Albertsons
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