Navigation Links
Alan Chapell, President of Chapell & Associates to Deliver Keynote at the Next AdMonsters US Leadership Forum
Date:2/25/2010

Government Regulation: ADjust or ADmageddon?

(PRWEB) February 24, 2010 -- As the interactive advertising industry struggles to make sense of complex government regulation some of the stand-out questions include:

 
  • What are the emerging standards for privacy and interactive ad targeting?
  • How are these standards impacted by the convergence of media and conflation of traditional media roles?
  • How is consumer opinion used and misused in public policy discussions?
  • What should the operations side be thinking about to help protect the business side from the law of unintended consequences?
“For all of us in the interactive media business, the times, they are a changing. And the operations side of the business – the people who have to implement these changes - are all too often the last to know,” says online media veteran and privacy expert, Alan Chapell who will explore the delta between innovation and regulation at the next AdMonsters US Leadership Forum in New York on April 15, 2010.

Alan Chapell began his career as Director of Sales and Marketing at a boutique direct marketing agency in Stamford, Connecticut before moving to New York based Jupiter Research, an Internet research firm focusing on the consumer Internet economy. After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell later worked with email marketing firm Yesmail, a division of infoUSA and Cheetahmail, now a division of Experian, where he worked as an evangelist of email marketing, and helped clients with issues of privacy and deliverability.

Since founding Chapell & Associates in 2003, his firm has helped over 50 marketing and media companies craft their interactive privacy and data strategy. Chapell is widely recognized as a thought leader on interactive ecosystems, affiliate marketing, behavioral targeting, mobile, privacy and interactive media. He is on the board of the Network Advertising Initiative, Chairman of the NYC chapter of the IAPP, Chairman of the Mobile Marketing Association’s (MMA) Privacy and Preferences Committee, and a member of the MMA’s Consumer Best Practices Committee.

The next AdMonsters US Leadership Forum will feature Alan Chapell's keynote address and a full day of in-depth seminars and workshops that delve into the key challenges facing the online advertising operations and technology community. Registration is exclusively for senior members from across the online ad operations community typically senior directors or vice presidents of ad operations who have over five years experience in the industry.

For more information please visit: http://www.admonsters.com/event/ag-us-9

About AdMonsters

Founded in 1999, AdMonsters is the only professional association dedicated exclusively to online advertising operations and technology.
By maintaining their exclusive focus on ad operations, AdMonsters provides a much richer forum than broad industry trade shows. AdMonsters participants are all direct peers, and they focus on specific, technical, actionable topics such as ad serving and related technologies, rich media, video advertising, the trafficking process, workflow optimization, inventory and yield management, advertising product development, best practices in policies and procedures, and industry standards. AdMonsters is about real conversations, real learning, and real best practices, participants come away with immediately actionable solutions that provide real value.

CONTACTS:
AdMonsters
Charles Rozario
crozario(at)admonsters(dot)com
+ 44 (0) 207 600 3321
www.admonsters.com

###

Read the full story at http://www.prweb.com/releases/2010/02/prweb3633564.htm.


'/>"/>
Source: PRWeb
Copyright©2010 Vocus, Inc.
All rights reserved

Related medicine news :

1. S.C. BlueCross Creates Corporate Planning Unit, Promotes Davis to Vice President
2. MassMutual Promotes Debra Palermino to Senior Vice President of Human Resources
3. Sodexho, Inc. Announces Patrick E. Connolly as Market President & COO
4. Pioneer Surgical Technology Hires Vice President of New Business Development
5. PRA International Adds Dr. Susan Stansfield as Executive Vice President
6. AOA President Calls on Congress to Reauthorize SCHIP and Take Action to Ensure Health Care Coverage for All Americans
7. Presidential Candidates Address Health, Financial Security at AARPs Life@50+
8. STERIS Corporation Board of Directors Names Walter M. Rosebrough Jr. President and Chief Executive Officer
9. Resonant Medical Appoints New Vice President of Global Sales
10. Karen Vigil Named Senior Vice President and Chief Executive Officer, Blue Shield of Californias Individual, Small Group, and Government Business Unit
11. John B. Buse, MD, PhD of Chapel Hill, NC, Elected American Diabetes Association President, Medicine & Science
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/6/2016)... (PRWEB) , ... May 06, 2016 , ... ... of a master charity program created to support and assist the people of ... days, working closely with nonprofit organizations and community leaders. Their desire is to ...
(Date:5/6/2016)... York (PRWEB) , ... May 06, 2016 , ... A wide variety of national pet ... Events Home, Garden and Safety Media Showcase Wednesday, May 18 from noon to 8 p.m. ... offers a sneak peek at new and established home, garden, outdoor and safety pet products ...
(Date:5/6/2016)... ... May 06, 2016 , ... Online HR/benefits platforms offer a range of benefits ... traditional brokers and health plans. “ The Rapid Emergence of Online Benefits Firms: Strategies ... Services, Inc. (AIS), will offer an accurate picture of online benefits today, and the ...
(Date:5/6/2016)... ... May 06, 2016 , ... Expert mattress researchers ... Since launching in September, 2014 Sleepopolis has resided at Sleepopolis-mattress-reviews.com . The ... pillows, sheets, mattress toppers, bed frames, and more. , Founder and Editor-in-Chief Derek ...
(Date:5/6/2016)... ... 2016 , ... This Mother’s Day kicks off the start of an important ... Women’s Health Week takes place May 8-May 14. , Throughout the celebration, the ... women to make their health a top priority. Women everywhere are being encouraged to ...
Breaking Medicine News(10 mins):
(Date:5/4/2016)... , May 4, 2016 According to ... Growth and Demand Forecast to 2022 - Industry Insights by ... Diagnostic Center and Others)" by P&S Market Research, the global ... in 2015, and it is expected to grow at a ... high slice type segment is expected to witness the faster ...
(Date:5/4/2016)... May 4, 2016 In ... a series of free workshops across ... requirements for Good Distribution Practices (GDP). Good ... ensures that products are consistently stored, transported and handled ... (MA) or product specification. Only a few years ago, ...
(Date:5/4/2016)... , May 4, 2016 ... of the  "Global Multiple Myeloma Market and ... their offering.       (Logo: ... Market and Competitive Landscape Highlights 2016, provides ... Multiple Myeloma epidemiology, Multiple Myeloma market valuations ...
Breaking Medicine Technology: