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Alan Chapell, President of Chapell & Associates to Deliver Keynote at the Next AdMonsters US Leadership Forum
Date:2/25/2010

Government Regulation: ADjust or ADmageddon?

(PRWEB) February 24, 2010 -- As the interactive advertising industry struggles to make sense of complex government regulation some of the stand-out questions include:

 
  • What are the emerging standards for privacy and interactive ad targeting?
  • How are these standards impacted by the convergence of media and conflation of traditional media roles?
  • How is consumer opinion used and misused in public policy discussions?
  • What should the operations side be thinking about to help protect the business side from the law of unintended consequences?
“For all of us in the interactive media business, the times, they are a changing. And the operations side of the business – the people who have to implement these changes - are all too often the last to know,” says online media veteran and privacy expert, Alan Chapell who will explore the delta between innovation and regulation at the next AdMonsters US Leadership Forum in New York on April 15, 2010.

Alan Chapell began his career as Director of Sales and Marketing at a boutique direct marketing agency in Stamford, Connecticut before moving to New York based Jupiter Research, an Internet research firm focusing on the consumer Internet economy. After his tenure at Jupiter, Chapell helped productize DoubleClick's research product suite. He focused on DoubleClick's Advertising Effectiveness products, which measured the brand impact of online advertising. Chapell later worked with email marketing firm Yesmail, a division of infoUSA a
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