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Aisle7 Experiences Strong Adoption of Wellness Marketing Products in Grocery, Club & Specialty Retail
Date:6/2/2010

eleased Aisle7 ONLINE, and over 40 more are in various stages of implementation. With over 80% of shoppers using the Internet to research health and wellness issues, retailers have an opportunity to help shoppers connect the dots between the products they carry and consumer health goals. Retailers across multiple classes of trade such as SUPERVALU, Nash Finch, Martin’s Super Markets, Henry’s Farmers Market, eVitamins and many more have adopted Aisle7 ONLINE to help with this effort by supporting different parts of their online marketing—from website content to social media programs on Facebook. Martin’s Super Markets is currently implementing Aisle7 ONLINE to better support its health and wellness initiatives. “Our shoppers are looking for the latest health and wellness ideas online, and we’re busy adding new programs like Aisle7 to help amplify the wellness themes we are promoting in stores”, said Amy Simeri McClellan, Market Research Manager at Martin’s Super Markets. “Aisle7 has been instrumental in helping us educate our shoppers on the products we carry that promote healthy eating, nutrition and general well-being.”

“We are pleased to see the investments we have made in our product portfolio and Web services platform pay dividends for our customers and our company,” said Jeffrey P. Beyer, Aisle7 CEO. “We believe health and wellness will be a considerable retail trend for the foreseeable future and will continue to make substantial investments in making our content more portable, customizable and accessible, allowing us to support our customers’ unique wellness marketing programs.”

About Aisle7
Aisle7 delivers customized wellness-driven shopper marketing programs to engage shoppers and drive sales—in-store, online, and on the go with mobile apps—for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 ye
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