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Aisle7 Experiences Strong Adoption of Wellness Marketing Products in Grocery, Club & Specialty Retail
Date:6/2/2010

Aisle7 Adds Costco to Customer Network; Over 45 Retailers including SUPERVALU, Nash Finch, and Martin’s Super Markets Implement Aisle7 ONLINE™

(PRWEB) June 2, 2010 -- Aisle7®, the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced that Costco Canada’s Ontario locations have been added to the Aisle7 customer network, in addition to over 45 additional grocery, vitamin and health food store customers purchasing new products and adopting technologies newly offered in Aisle7 ONLINE and Aisle7 IN-STORETM. The surge in interest is the result of capabilities and features developed for the Aisle7 product portfolio that allow customers to create custom wellness campaigns, cost-effectively expand customer reach with new health and wellness widgets for the Web, and rapidly deploy online marketing programs to inform and inspire shoppers on the wellness products they carry.

In an effort to expand assisted shopper services of their Pharmacy and promote monthly health events, Costco turned to Aisle7 IN-STORE to provide a company-first, information-driven kiosk experience in its 25 pharmacies in Ontario. With the new program, Costco will make customer self-care education on generic and brand name drugs as well as drug information available through an interactive kiosk-based display. “We’re excited to offer our shoppers the Aisle7 program as an extension of the services we provide in our pharmacy, said Costco’s Rick Duffy, Assistant VP, Pharmacy Eastern Division US and Canada. “Aisle7 provides us with a credible, easy-to-use information resource for our shoppers as well as a customizable marketing platform to promote our monthly health events.”

Retailers implement Aisle7 ONLINE to tell their wellness story, their way

In addition, over 45 retailers have now implemented the recently released Aisle7 ONLINE, and over 40 more are in various stages of implementation. With over 80% of shoppers using the Internet to research health and wellness issues, retailers have an opportunity to help shoppers connect the dots between the products they carry and consumer health goals. Retailers across multiple classes of trade such as SUPERVALU, Nash Finch, Martin’s Super Markets, Henry’s Farmers Market, eVitamins and many more have adopted Aisle7 ONLINE to help with this effort by supporting different parts of their online marketing—from website content to social media programs on Facebook. Martin’s Super Markets is currently implementing Aisle7 ONLINE to better support its health and wellness initiatives. “Our shoppers are looking for the latest health and wellness ideas online, and we’re busy adding new programs like Aisle7 to help amplify the wellness themes we are promoting in stores”, said Amy Simeri McClellan, Market Research Manager at Martin’s Super Markets. “Aisle7 has been instrumental in helping us educate our shoppers on the products we carry that promote healthy eating, nutrition and general well-being.”

“We are pleased to see the investments we have made in our product portfolio and Web services platform pay dividends for our customers and our company,” said Jeffrey P. Beyer, Aisle7 CEO. “We believe health and wellness will be a considerable retail trend for the foreseeable future and will continue to make substantial investments in making our content more portable, customizable and accessible, allowing us to support our customers’ unique wellness marketing programs.”

About Aisle7
Aisle7 delivers customized wellness-driven shopper marketing programs to engage shoppers and drive sales—in-store, online, and on the go with mobile apps—for supermarkets, drugstores, and natural product retailers worldwide. With more than 20 years of experience in delivering science-based health and wellness content and multiplatform programs, Aisle7 is uniquely positioned to help retailers capitalize on health and wellness trends with a highly flexible platform designed to deliver your wellness program, your way. The Aisle7 network drives more than 50 million shopper visits annually across thousands of retail locations, websites, and smart phones worldwide.

Visit www.aisle7.net for more information. Aisle7 and HEALTHNOTES are registered trademarks and Aisle7 ONLINE is a trademark of Aisle7.

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Read the full story at http://www.prweb.com/releases/2010/06/prweb4079584.htm.


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