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Aisle7 Experiences Strong Adoption of Wellness Marketing Products in Grocery, Club & Specialty Retail
Date:6/2/2010

Aisle7 Adds Costco to Customer Network; Over 45 Retailers including SUPERVALU, Nash Finch, and Martin’s Super Markets Implement Aisle7 ONLINE™

(PRWEB) June 2, 2010 -- Aisle7®, the worldwide leader in wellness-driven shopper marketing programs for food and drug retail, today announced that Costco Canada’s Ontario locations have been added to the Aisle7 customer network, in addition to over 45 additional grocery, vitamin and health food store customers purchasing new products and adopting technologies newly offered in Aisle7 ONLINE and Aisle7 IN-STORETM. The surge in interest is the result of capabilities and features developed for the Aisle7 product portfolio that allow customers to create custom wellness campaigns, cost-effectively expand customer reach with new health and wellness widgets for the Web, and rapidly deploy online marketing programs to inform and inspire shoppers on the wellness products they carry.

In an effort to expand assisted shopper services of their Pharmacy and promote monthly health events, Costco turned to Aisle7 IN-STORE to provide a company-first, information-driven kiosk experience in its 25 pharmacies in Ontario. With the new program, Costco will make customer self-care education on generic and brand name drugs as well as drug information available through an interactive kiosk-based display. “We’re excited to offer our shoppers the Aisle7 program as an extension of the services we provide in our pharmacy, said Costco’s Rick Duffy, Assistant VP, Pharmacy Eastern Division US and Canada. “Aisle7 provides us with a credible, easy-to-use information resource for our shoppers as well as a customizable marketing platform to promote our monthly health events.”

Retailers implement Aisle7 ONLINE to tell their wellness story, their way

In addition, over 45 retailers have now implemented the recently r
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