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Agingcare.com Launches to Meet Information and Networking Demands for Booming 34 Million Caregiver Market
Date:11/1/2007

NAPLES, Fla., Nov. 1 /PRNewswire/ -- MediaBrains Inc., a Naples, Florida media company, announced today's launch of http://www.agingcare.com. The website will focus on the needs of caregivers to the elderly while providing a forum for connecting caregivers with expert information, resources, products and each other. The launch coincides with National Family Caregiver Month.

The caregiver market represents one of the fastest growing populations in the U.S. As advances in healthcare continue, the over-65 population is projected to grow exponentially. It's estimated that by 2050, individuals over 65 will rise from 12.8% to 20.3% of the population. This longevity produces a need for greater focus on elder care. Caregivers, who typically are people in middle age with families of their own and jobs to tend to, will be increasingly torn by their responsibilities. New products and services are emerging daily to assist caregivers in easing the strain of this task. But the emotional issues will continue to be pressing.

Agingcare.com will provide an empathetic community to exchange advice, ideas and emotional support. The site editors will bring together relevant information on the critical issues associated with caregiving while providing easy, direct access to answers.

Katie Brennan, VP and Publisher of Agingcare.com stated, "My passion for this website was the result of personal experience in caregiving for a family member. Though there were many websites that provided assistance and information, navigating, researching and sorting through the mounds of information was a long, difficult task. Finding individuals in a similar life situation became a source of comfort and a way to identify important information sources," Brennan said.

Joe Buckheit, CEO of MediaBrains added, "I, too, had a personal experience that opened my eyes to the vast network of caregivers who are searching for information. Agingcare.com is an excellent way for me to use my business experience in online publishing to hopefully touch people's lives in a positive way. We have developed what we believe is a premium way to serve this important marketplace."

Founded in 1996, MediaBrains works with publishers and marketers to help them effectively reach their target audience online. For more information, visit http://www.mediabrains.com or call 866-627-6427. Agingcare.com is an online community for caregivers of the elderly that provides information, resources and support. For information on Agingcare.com, visit http://www.agingcare.com or contact Katie Brennan at 239-594-3222.


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SOURCE MediaBrains Inc.
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