Aging Population, Heightened Consumer Awareness Propel U.S. Bone and Joint Health Ingredients, Says Frost ...(frost.com target _new Traditio...),Health

"Traditionally, bone health supplements were predominantly targeted to women and individuals above 60 years of age," says Frost & Sullivan Research Analyst Arthi.V. "However, this target group is widening, with an increasing number of men and younger adults being diagnosed with osteoporosis or at high risk due to low bone mass."

The National Institute on Aging reported that in the U.S. more than two million men have osteoporosis, with over three million at high risk of contracting this disease.

The prominent competitive factors in the U.S. bone and joint health ingredients market include price, quality, distribution efficiency, ability to provide a point of differentiation through novel ingredient combinations, and value-added services that include assistance in product formulation and regulatory support.

The ongoing economic slowdown is a key factor affecting the food and beverage industry. While the average share of consumers' food budget relative to their total income increases, there is a shift from lavish spending to a more conservative purchase pattern. Consumers move away from specialty products and opt for value alternatives.

Tight financial resources, however, reduce manufacturer spending on product innovation at the ingredient and end-product level. Furthermore, the U.S. bone and joint health ingredients market faces stiff competition from Asian manufacturers in certain market segments such as glucosamine, chondroitin sulfate, hyaluronic acid, and isoflavones. These low-cost alternatives have narrowed the margins
'/>"/>