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Aging Baby Boomers Meld Life-saving Data and Style with Lauren's Hope Fashion Medical ID Bracelet
Date:7/24/2008

As America's baby boomers age, more and more are developing dangerous health conditions such as diabetes that necessitate the use of medical ID tags. Lauren's Hope medical alert bracelet jewelry gives a generation attractive incentives to display potentially life-saving information.

(PRWEB) July 24, 2008 -- Baby boomers with potentially life-threatening health conditions can make a statement in more ways than one with jewelry that marries function with fashion. Medical ID bracelet maker Lauren's Hope is using style enhancements such as beadwork, leathers, watch faces and 14 karat gold to make IDs more appealing to seniors and people with chronic medical conditions whose lives may depend on displaying medical data for first responders.

Lauren's Hope medical ID emergency alert jewelry creators Denise Gaskill and LeAnn Carlson hope to encourage more seniors to display valuable health information by creating medical alert tags that are attractive and customized to the wearer. For example, older males with diabetes who are hesitant to don a traditional metal ID might be more receptive to mens leather medical alert bracelets or metal bracelets that reflect their personal sense of style.

"Our medical jewelry speaks for you when you can't," co-owner LeAnn Carlson said. "If you have a medical condition such as diabetes, asthma, severe allergies or a heart condition, it is important that you wear identification to alert emergency personnel in the event that you are unable to communicate."

The interchangeable ID tags include men&
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