Navigation Links
Agency Reports on Healthcare Marketing Measurement
Date:7/18/2013

Troy, NY (PRWEB) July 18, 2013

Smith & Jones, a healthcare marketing agency, released a new issue of Protocol this week on the whys and hows of healthcare marketing analytics, with a focus on outbound marketing.

The Protocol newsletter reports on marketing best practices for hospital executives and practice administrators. This issue, titled “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics,” reviews why it’s important to track marketing results, how to build analytics into a marketing campaign, and how to measure mass media and online advertising.

“It’s common for marketers to avoid building measurement into their plan; they don’t want to call attention when their strategy fails,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, experienced marketers know that measurable goals and analytics tell us how well our programs perform and where we can improve.”

Measurement is an essential step to determine success, failure, and what can be done better. Without it, hospitals and physician practices blindly deplete their budgets with no way of tracking if efforts helped, or hindered them, in reaching their goals.

To learn more about healthcare marketing measurement and how to prove ROI, read “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics.” Access this issue and subscribe to Protocol at http://www.smithandjones.com.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Read the full story at http://www.prweb.com/releases/measureoutboundmarketing/healthcaremarketingROI/prweb10939783.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. State stem cell research funding agency awards $20 million to UCI, StemCells Inc.
2. Celebrating the golden anniversary of a remarkable science agency
3. Super storm tracked by European Space Agency water mission
4. Mangos Selected by Liberty Sport as Advertising Agency Partner
5. Don Cassil Agency Launches Get Your Non-Profit on TV for Free, an E-Book Designed to Help Nonprofits Get Television Commercials on TV at No Cost
6. Jon Essary State Farm Agency Announces Grand Opening of New Office on New Year's Day
7. Collection Agency Summit A•R Adopts Local Families for Christmas
8. Xhibit Corp. Signs Agency Of Record Agreement With ConvergenceHealth
9. Environmental Protection Agency Approves MOMS by OdorXit as a Disinfectant
10. Fertility Nutraceuticals, LLC Announces Partnership with Austin Marketing Agency Space Chimp Media
11. Local Texas Insurance Agency, Noltensmeyer Insurance Services, Encourages Residents to Update Insurance Policies for 2013
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... , ... October 13, 2017 , ... Ellevate Network, the ... business to advocate for action towards gender equality at their inaugural Summit in New ... the globe, and reached a social audience of over 3 million. To watch the ...
(Date:10/13/2017)... ... 13, 2017 , ... Coveros, a leader in agile coaching ... contract by the Center for Medicare and Medicaid Services (CMS). The Enterprise Agile ... of Agile methodologies in a consistent and high value manner across CMS programs. ...
(Date:10/12/2017)... ... 12, 2017 , ... CitiDent and San Francisco dentists, Dr. ... Oventus O2Vent technology. As many as 18 million Americans are estimated to suffer ... Oral appliances can offer significant relief to about 75 percent of people with ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical Informatics (ACMI) will ... during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s Annual ... F. Collen, a pioneer in the field of medical informatics, this prestigious award is ...
(Date:10/12/2017)... ... October 12, 2017 , ... HMP , a leader in healthcare ... Folio Magazine Eddie Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during ... , The annual award competition recognizes editorial and design excellence across a range of ...
Breaking Medicine News(10 mins):
(Date:9/25/2017)... , Sept. 25, 2017   Montrium ... Master File solutions, today—from the IQPC Trial Master ... , NL)—announced that EastHORN Clinical Services has ... clinical programs and TMF management. EastHORN, a leading ... eTMF platform to increase transparency to enable greater ...
(Date:9/22/2017)... 2017  As the latest Obamacare repeal effort moves ... (R-LA) and Lindsey Graham (R-SC) medical ... device industry is in an odd place.  The industry ... excise tax on medical device sales passed along with ... patients, increased visits and hospital customers with the funding ...
(Date:9/19/2017)... LOUISVILLE, Ky. , Sept. 19, 2017   ZirMed ... and predictive analytics, today announced that it has been ranked ... the Black Book™ Rankings 2017 User Survey. ZirMed ... software solution for large hospitals and medical centers over 200 ... in Black Book,s healthcare technology user survey history. ...
Breaking Medicine Technology: