Navigation Links
Agency Reports on Healthcare Marketing Measurement
Date:7/18/2013

Troy, NY (PRWEB) July 18, 2013

Smith & Jones, a healthcare marketing agency, released a new issue of Protocol this week on the whys and hows of healthcare marketing analytics, with a focus on outbound marketing.

The Protocol newsletter reports on marketing best practices for hospital executives and practice administrators. This issue, titled “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics,” reviews why it’s important to track marketing results, how to build analytics into a marketing campaign, and how to measure mass media and online advertising.

“It’s common for marketers to avoid building measurement into their plan; they don’t want to call attention when their strategy fails,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, experienced marketers know that measurable goals and analytics tell us how well our programs perform and where we can improve.”

Measurement is an essential step to determine success, failure, and what can be done better. Without it, hospitals and physician practices blindly deplete their budgets with no way of tracking if efforts helped, or hindered them, in reaching their goals.

To learn more about healthcare marketing measurement and how to prove ROI, read “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics.” Access this issue and subscribe to Protocol at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2

Related medicine news :

1. State stem cell research funding agency awards $20 million to UCI, StemCells Inc.
2. Celebrating the golden anniversary of a remarkable science agency
3. Super storm tracked by European Space Agency water mission
4. Mangos Selected by Liberty Sport as Advertising Agency Partner
5. Don Cassil Agency Launches Get Your Non-Profit on TV for Free, an E-Book Designed to Help Nonprofits Get Television Commercials on TV at No Cost
6. Jon Essary State Farm Agency Announces Grand Opening of New Office on New Year's Day
7. Collection Agency Summit A•R Adopts Local Families for Christmas
8. Xhibit Corp. Signs Agency Of Record Agreement With ConvergenceHealth
9. Environmental Protection Agency Approves MOMS by OdorXit as a Disinfectant
10. Fertility Nutraceuticals, LLC Announces Partnership with Austin Marketing Agency Space Chimp Media
11. Local Texas Insurance Agency, Noltensmeyer Insurance Services, Encourages Residents to Update Insurance Policies for 2013
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/20/2014)... Allegheny General Hospital’s (AGH) Cardiovascular Institute is offering ... a damaged mitral valve as the heart continues to ... Abbott Vascular , is designed to treat degenerative ... which the heart’s mitral valve leaflets fail to close ... left ventricle into the left atrium. The heart must ...
(Date:10/20/2014)... October 20, 2014 ASCNYC (ascnyc.org) ... that helps New Yorkers living with HIV/AIDS and ... health, housing, recovery and self-sufficiency. Each year, ASCNYC ... local community through their tireless efforts. , ... Shapses , has been selected as this year’s ...
(Date:10/20/2014)... October 20, 2014 T.E.N., a ... firm, announced today that William H. Murray, renowned ... 2014 ISE® Luminary Leadership Award winner. Presented annually, ... of an outstanding leader and industry practitioner for ... in advancing the information security industry. , Formerly ...
(Date:10/20/2014)... Zereana Jess-Huff, a 34-year-old mother, corporate executive and ovarian ... to think outside the bra. She doesn’t try to hide ... awareness about women’s other lady parts. , "We have won ... color pink and everybody knows what you’re talking about,” Jess-Huff ... has not been won when it comes to gynecologic cancers. ...
(Date:10/20/2014)... My Clients Plus ( http://www.MyClientsPlus.com ) today ... new module enables easy administration and routing of follow-up ... , This application allows users such as Therapists to ... to-do item to a specific client, categorize tasks the ... reminders for follow-ups. It's designed to enable easy ...
Breaking Medicine News(10 mins):Health News:Allegheny General Hospital Introduces New, Beating-Heart Procedure for Mitral Valve Repair 2Health News:Allegheny General Hospital Introduces New, Beating-Heart Procedure for Mitral Valve Repair 3Health News:Savills Studley's Marc Shapses To Be Honored as 2014 "Positive Changemaker" by ASCNYC 2Health News:Savills Studley's Marc Shapses To Be Honored as 2014 "Positive Changemaker" by ASCNYC 3Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 2Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 3Health News:Bill Murray named 2014 ISE® Luminary Leadership Award Winner 4Health News:Ovarian Cancer Survivor Mrs. Maryland Urges Media to Think Outside the Bra 2Health News:Ovarian Cancer Survivor Mrs. Maryland Urges Media to Think Outside the Bra 3Health News:My Clients Plus Announces New Workflow Management Software 2
... Single men, unhappy husbands had higher incidence of dying in ... unhappily married men seem to run a greater risk of ... new Israeli study indicates. , The study, which tracked more ... 1997, found that 8.4 percent of the single men died ...
... in influenza patients and other aggressive measures helped reduce ... Those are the findings of a new study, now ... 15, 2010 issue of Clinical Infectious Diseases . ... patients visiting the emergency department at the Santiago hospital ...
... Chairman and ... donates $1 million to Autism Speaks, America,s largest autism science and advocacy organization. ... New York, NY (PRWEB) ... organization, today announced a $1 million donation by Sumner Redstone. Mr. Redstone’s gift will ...
... , ... ... , ... , , ...
... , ... ... ... ...
... , ... ... , , , , ... ...
Cached Medicine News:Health News:Happy Marriage Cuts Men's Risk for Stroke 2Health News:Aggressive response helped Chilean hospital improve H1N1 influenza outcomes 2Health News: Sumner Redstone Donates $1 Million to Autism Speaks to Support Autism Research and Programs 2Health News: Sumner Redstone Donates $1 Million to Autism Speaks to Support Autism Research and Programs 3Health News:Healthcare Trust of America, Inc. Executes Agreement to Acquire an Approximately 60,300 Square Foot Medical Office Building in Sugar Land, Texas 2Health News:Healthcare Trust of America, Inc. Executes Agreement to Acquire an Approximately 60,300 Square Foot Medical Office Building in Sugar Land, Texas 3Health News:Healthcare Trust of America, Inc. Executes Agreement to Acquire an Approximately 60,300 Square Foot Medical Office Building in Sugar Land, Texas 4Health News:Surgeon General with Microsoft HealthVault Expands Consumer Benefits for the My Family Health Portrait Offering 2Health News:Surgeon General with Microsoft HealthVault Expands Consumer Benefits for the My Family Health Portrait Offering 3Health News:Surgeon General with Microsoft HealthVault Expands Consumer Benefits for the My Family Health Portrait Offering 4Health News:Surgeon General with Microsoft HealthVault Expands Consumer Benefits for the My Family Health Portrait Offering 5Health News:Surgeon General with Microsoft HealthVault Expands Consumer Benefits for the My Family Health Portrait Offering 6Health News:Princess Haya Calls for Action to Protect Health in the Developing World 2Health News:Princess Haya Calls for Action to Protect Health in the Developing World 3Health News:Princess Haya Calls for Action to Protect Health in the Developing World 4
(Date:10/17/2014)... , Oct. 17, 2014 With the ... Affairs function has come across several challenges in ... and managing globalization.  The ... is dedicated to providing benchmarking and best practices ... Consortium is a service composed of three stages: ...
(Date:10/17/2014)... 2014 ... the addition of the  "China Interventional Cardiovascular ...      (Logo: http://photos.prnewswire.com/prnh/20130307/600769) ... China impacted by accelerated ... concept, dietary habit, way of working and ...
(Date:10/17/2014)... , October 17, 2014 ... Pharmaceuticals Inc. (NASDAQ: ARNA ), NPS Pharmaceuticals ... XOMA ), Momenta Pharmaceuticals Inc. (NASDAQ: ... CPRX). Free research on these five companies can be ... markets on Thursday, October 16, 2014, ended on a ...
Breaking Medicine Technology:Early Key Findings from the Medical Affairs Consortium Research 2China Interventional Cardiovascular Device Industry Report 2014-2017 2China Interventional Cardiovascular Device Industry Report 2014-2017 3Biotech Equities Technical Briefing - Arena Pharma, NPS Pharma, XOMA, Momenta Pharma, and Catalyst Pharma Partners 2Biotech Equities Technical Briefing - Arena Pharma, NPS Pharma, XOMA, Momenta Pharma, and Catalyst Pharma Partners 3Biotech Equities Technical Briefing - Arena Pharma, NPS Pharma, XOMA, Momenta Pharma, and Catalyst Pharma Partners 4Biotech Equities Technical Briefing - Arena Pharma, NPS Pharma, XOMA, Momenta Pharma, and Catalyst Pharma Partners 5
... Pharmaceutical gurus know that the best way to stay ahead ... the field,s leading experts. And the ONLY place to do ... just once a year: the Pharma Market Research Conference. In ... Hotel in Parsippany, New Jersey. The 70+ industry ...
... SAN FRANCISCO, Oct. 26, 2011 Nektar Therapeutics (Nasdaq: ... third quarter ended September 30, 2011 on Wednesday, November 2, ... president and chief executive officer, will host a conference call ... (ET)/2:00 p.m. Pacific Time (PT). The press ...
Cached Medicine Technology:Pharmaceutical Industry Leaders to Tackle Groundbreaking Challenges, Opportunities for Pharma & Biotech at Elite Event 2Nektar to Announce Financial Results for the Third Quarter of 2011 on Wednesday, November 2, 2011, After Close of U.S.-Based Financial Markets 2
The lower body blanket is utilized during surgical procedures covering the head, neck, arms and upper torso of your patient....
Soft yet durable, these single-patient use pads are designed to have the quality look of reusable pads but provide the hygienic advantages of disposability....
The lower body blanket is designed to be used primarily during surgery on the upper half of the body....
Cocoon Disposable Patient Warming Blankets are specially designed to prevent hypothermia and maintain normothermia in your patients. The soft warm coloured material is strong and resists tearing and ...
Medicine Products: