Navigation Links
Agency Reports on Healthcare Marketing Measurement
Date:7/18/2013

Troy, NY (PRWEB) July 18, 2013

Smith & Jones, a healthcare marketing agency, released a new issue of Protocol this week on the whys and hows of healthcare marketing analytics, with a focus on outbound marketing.

The Protocol newsletter reports on marketing best practices for hospital executives and practice administrators. This issue, titled “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics,” reviews why it’s important to track marketing results, how to build analytics into a marketing campaign, and how to measure mass media and online advertising.

“It’s common for marketers to avoid building measurement into their plan; they don’t want to call attention when their strategy fails,” said Mark Shipley, President and Chief Strategic Officer of Smith & Jones. “However, experienced marketers know that measurable goals and analytics tell us how well our programs perform and where we can improve.”

Measurement is an essential step to determine success, failure, and what can be done better. Without it, hospitals and physician practices blindly deplete their budgets with no way of tracking if efforts helped, or hindered them, in reaching their goals.

To learn more about healthcare marketing measurement and how to prove ROI, read “Measuring Outbound Marketing: The Whys and Hows of Healthcare Marketing Analytics.” Access this issue and subscribe to Protocol at http://www.smithandjones.com.

About Smith & Jones
Smith & Jones is a healthcare marketing agency based in Troy, NY, that specializes in marketing for hospital systems and large physician practices. Learn more at http://www.smithandjones.com.

Read the full story at http://www.prweb.com/releases/measureoutboundmarketing/healthcaremarketingROI/prweb10939783.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. State stem cell research funding agency awards $20 million to UCI, StemCells Inc.
2. Celebrating the golden anniversary of a remarkable science agency
3. Super storm tracked by European Space Agency water mission
4. Mangos Selected by Liberty Sport as Advertising Agency Partner
5. Don Cassil Agency Launches Get Your Non-Profit on TV for Free, an E-Book Designed to Help Nonprofits Get Television Commercials on TV at No Cost
6. Jon Essary State Farm Agency Announces Grand Opening of New Office on New Year's Day
7. Collection Agency Summit A•R Adopts Local Families for Christmas
8. Xhibit Corp. Signs Agency Of Record Agreement With ConvergenceHealth
9. Environmental Protection Agency Approves MOMS by OdorXit as a Disinfectant
10. Fertility Nutraceuticals, LLC Announces Partnership with Austin Marketing Agency Space Chimp Media
11. Local Texas Insurance Agency, Noltensmeyer Insurance Services, Encourages Residents to Update Insurance Policies for 2013
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... ... April 29, 2016 , ... Intellitec Solutions is pleased to ... Dynamics GP for one their long-term care clients. Working together with the clients ... key clinical management systems, and delivered a fully integrated accounting and business-management solution ...
(Date:4/29/2016)... ... April 29, 2016 , ... Yisrayl Hawkins, Pastor and Overseer at ... of adding BC and AD, saying it is time to set the record straight. ... Yisrayl says this simply cannot possibly be true and offers explanation. , “To start ...
(Date:4/28/2016)... ... April 29, 2016 , ... Monthly subscription boxes are all the rage, and ... recently reviewed the ZEN BOX , the aromatherapy subscription box. , ZEN BOX delivers ... lavender or frankincense) and one Zen Blend (like immune boost, sublime sleep or de-stress ...
(Date:4/28/2016)... CA (PRWEB) , ... April 28, 2016 , ... ProText ... within Final Cut Pro X . With ProText Layouts, video editors can ... animations to match the length and scale of texts. Creating text-based videos have ...
(Date:4/28/2016)... ... , ... University of New England President Danielle N. Ripich is pleased to ... Engagement. In addition to his role as director of Athletics, McDonald will oversee ... the space of just one year Jack has distinguished himself by his commitment to ...
Breaking Medicine News(10 mins):
(Date:4/28/2016)... April 28, 2016  While Abbott,s announced purchase ... company,s valve repair and stent business, healthcare research ... Abbott more firmly into patient monitoring.  Kalorama said ... growing device areas, with double-digit growth expected the ... Advanced Remote Patient Monitoring . Abbott ...
(Date:4/28/2016)... 28, 2016  The blood testing market in ... to Kalorama Information and The Freedonia Group in a ... acid testing.  The healthcare research firm said that ... blood collection stations and in improving testing at the ... report, Blood Testing Market in China ...
(Date:4/28/2016)... April 28, 2016 Oramed Pharmaceuticals Inc. ... pharmaceutical company focused on the development of oral drug delivery ... upcoming PIONEERS 2016 conference, presented by Joseph Gunnar ... New York . Nadav Kidron , ... conference. Presentation Details:   PIONEERS ...
Breaking Medicine Technology: