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Date:8/17/2009

to check their stats or monitor their placement in online search engines," Carol said. "This is a major branding channel, and with some fine tuning, these businesses could convert their sites into revenue-boosting channels."

Susan Carol Associates is a full-service agency specializing in integrating marketing, advertising and public relations in healthcare, technology and finance. The firm has a corporate web site at http://www.scapr.com and a second site to feature its healthcare industry portfolio at http://www.healthindustrywriters.com. Hodges is a veteran professional communicator with extensive experience writing about health and medicine. Her communications experience also ranges to the transportation, equipment-leasing and property-casualty insurance industries. A former newspaper reporter, she has written for more than 70 publications and consulted for dozens of organizations. Susan Hodges can be reached at slh@scapr.com; Susan Carol, APR, can be reached at sca@scapr.com.


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