Navigation Links
Agency Provides Free Web Site Review
Date:8/17/2009

CHICAGO, Aug. 17 /PRNewswire/ -- A team headed by Susan Hodges, who manages the mid-west division of Susan Carol Associates Public Relations, of Fredericksburg, VA, is researching web sites in the healthcare and biotech industries nationwide this summer and has found that in just one group of 30 sites researched, there are major omissions in branding, messaging and search-engine positioning.

"These are omissions that are definitely narrowing potential revenue channels," said Hodges.

Hodges, a seasoned writer who joined the global PR firm recently, said few of the researched sites maintained current stories in their news rooms, if they had a news area at all. The biggest issue at most sites, however, is lack of clarity, Hodges reported. Most web sites don't clearly state their value to customers or who they are trying to attract. She and other members of the team, who are media and branding strategists, are continuing to evaluate sites based on a checklist developed by the agency that covers:

  • search engine optimization
  • design
  • clarity
  • ease of navigation
  • interactivity, and
  • branding sophistication.

They are examining sites concerned with pharmaceutical manufacturing, research and biotech, as well as physician groups, hospitals and healthcare consulting and information technology companies.

The team is offering to proof and review web sites free of charge for the opportunity to meet with the company's marketing department or top management to review and recommend ways to boost their branding and promotion capability through the Web.

"It is a shame that so many organizations invest in web sites, but then don't keep their sites up to date," said Susan Carol, founder of the 20-year-old PR agency. "These organizations also fail to check their stats or monitor their placement in online search engines," Carol said. "This is a major branding channel, and with some fine tuning, these businesses could convert their sites into revenue-boosting channels."

Susan Carol Associates is a full-service agency specializing in integrating marketing, advertising and public relations in healthcare, technology and finance. The firm has a corporate web site at http://www.scapr.com and a second site to feature its healthcare industry portfolio at http://www.healthindustrywriters.com. Hodges is a veteran professional communicator with extensive experience writing about health and medicine. Her communications experience also ranges to the transportation, equipment-leasing and property-casualty insurance industries. A former newspaper reporter, she has written for more than 70 publications and consulted for dozens of organizations. Susan Hodges can be reached at slh@scapr.com; Susan Carol, APR, can be reached at sca@scapr.com.


'/>"/>
SOURCE Susan Carol Associates Public Relations
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. West Virginia Public Employees Insurance Agency Awards Overpayment Project to HMS
2. The Organic Center Refutes Misleading Nutritional Claims Made by United Kingdoms Food Standards Agency (FSA) in Agency Report on Health Value of Organic Foods
3. Knome Selects Sterling Communications as Agency of Record
4. Fastrack Release First Integrated HME Billing, Infusion Pharmacy & Home Care Agency Software in a Microsoft Environment
5. Gentiva(R) Health Services Signs Agreement to Acquire Home Health Agency with Offices in Mississippi and Alabama
6. Medicare Agency Announces Decreased Payments to Medicare Advantage Insurers in 2010, Says MedicareSupplementPlans.com
7. Demand for Short-Term Medical Help Leads to Growth for Travel Nursing Staffing Agency; Prompts Move to New Location and Addition of New Online Tools for Nurses
8. European Medicines Agency (EMEA) Approves Cell Therapeutics, Inc.s September Meeting Request to Discuss OPAXIO(TM) Marketing Authorization Application
9. TeamHealth Recognized by National Quality Agency
10. Tempe-Based Marketing Agency Receives Prestigious National Healthcare Marketing Award, Several Regional Awards
11. States Good Government Agency Calls for Reforms at Stem Cell Agency
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... 2016 , ... Austin residents seeking Mohs surgery services, can now turn to ... Dr. Russell Peckham for medical and surgical dermatology. , Dr. Dorsey brings specialization to ... fellowship in Mohs Micrographic Surgery completed by Dr. Dorsey was under the direction of ...
(Date:6/25/2016)... ... 25, 2016 , ... First Choice Emergency Room , the largest network ... the Medical Director of its new Mesquite-Samuell Farm facility. , “We are pleased ... location,” said Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. ...
(Date:6/25/2016)... ... 2016 , ... On Friday, June 10, Van Mitchell, Secretary of the Maryland ... iHire in recognition of their exemplary accomplishments in worksite health promotion. , The Wellness ... & Wellness Symposium at the BWI Marriott in Linthicum Heights. iHire was one of ...
(Date:6/24/2016)... ... ... Those who have experienced traumatic events may suffer from a complex set ... drug or alcohol abuse, as a coping mechanism. To avoid this pain and suffering, ... traumatic event. , Trauma sufferers tend to feel a range of emotions, from depression, ...
(Date:6/24/2016)... ... 24, 2016 , ... The Pulmonary Hypertension Association (PHA) learned ... receive two significant new grants to support its work to advance research and ... by recognizing patients, medical professionals and scientists for their work in fighting pulmonary ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016 Research and ... Excipients Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), ... Topical, Coating, Parenteral) - Global Forecast to 2021" ... The global pharmaceutical excipients market is projected ... CAGR of 6.1% in the forecast period 2016 to ...
(Date:6/23/2016)... 23, 2016 Roche (SIX: RO, ROG; OTCQX: ... its Elecsys BRAHMS PCT (procalcitonin) assay as a dedicated ... shock. With this clearance, Roche is the first IVD ... solution for sepsis risk assessment and management. ... and PCT levels in blood can aid clinicians in ...
(Date:6/23/2016)... ANGELES , June 23, 2016 ... CAPR ), a biotechnology company focused ... therapeutics, today announced that patient enrollment in its ... in Duchenne) has exceeded 50% of its 24-patient ... enrollment in the third quarter of 2016, and ...
Breaking Medicine Technology: