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Aflac Duck Takes Care of Business
Date:5/19/2008

New B-to-B ads explain why 400,000 U.S. companies already provide Aflac to

workers

COLUMBUS, Ga., May 19 /PRNewswire/ -- Aflac Incorporated has launched its new business-to-business television commercials as part of its "Aflac for Business" campaign. The television spots feature the iconic Aflac Duck and target corporations and small businesses that are interested in enhancing employee benefits with no direct impact on company costs.

According to a Kaiser Foundation employee health benefits survey* released in 2007, employment-based health insurance premiums have increased by 100 percent since 2000. Further, a Mercer health and benefits survey** conducted in 2007 predicts that in 2008 the average health plan costs per employee will rise to $8,500, up from $7,523 in 2006, giving companies pause to drop or reduce employee benefits. Aflac's new campaign shows how employers can help provide solutions by making Aflac insurance policies available -- including accident, short-term disability, hospital confinement indemnity and long-term care -- at no direct charge to the business.

"As rising costs are forcing companies to clamp down on spending, Aflac helps employers provide more benefits with no direct cost to businesses," said Paul Amos II, president and chief operating officer, Aflac U.S. "Aflac insurance can help businesses retain valued employees and market themselves to the best workers in the most competitive markets."

The humorous campaign, produced by New York-based Kaplan Thaler Group, currently features the Aflac Duck in a series of print, radio and online advertisements. In the new commercials the duck navigates his way through a variety of typically unusual settings, including a hospital nursery, a shoe store, a restaurant and resort, where he educates businesses, large and small, on how to improve benefits and avoid additional costs by providing Aflac products. The ads will run primarily on b
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SOURCE Aflac Incorporated
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