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Aflac Duck Gives Back
Date:10/31/2008

Aflac and Macy's Team up to Help Local Children's Hospitals Across the

Nation

COLUMBUS, Ga., Oct. 31 /PRNewswire/ -- For the eighth consecutive year, Aflac will introduce a new plush duck for the holidays. The Aflac Holiday Duck will be available starting November 1 at participating Macy's department stores and online at http://www.aflacholidayduck.com . Proceeds from the sale of the Holiday Duck go toward helping children with pediatric cancer in the area where the duck is purchased.

"Families are increasingly seeing their children survive this difficult disease," said Buffy Swinehart, Cause-Related Marketing manager at Aflac. "The research and treatment being done at hospitals across the country is saving lives, and we are proud that the Aflac Duck is playing a role in helping these courageous children and in making for a happier holiday season."

"The Aflac Ducks have become a holiday collectible and our customers and employees love them," said Ellen Fruchtman, Macy's divisional vice president of public relations in Atlanta. "We are proud that 212 Macy's central stores are taking part in an initiative that will support 35 children's hospitals across the nation."

This year, as in years past, the Holiday Duck is dressed to thrill even the most finicky shoppers in its wintry garb, and it is likely to soar off of shelves. Since 2001, Aflac has sold thousands of Holiday Ducks, raising more than $2 million for the cure and treatment of pediatric cancer. The proceeds are shared by children's hospitals across the nation where the ducks are sold.

The Holiday Duck is available in two sizes. The six-inch model sells for $10 while the larger, 10-inch model costs $15. Both models have the duck dressed in a red parka and sweater set with a warm winter hat and pom-poms. Each duck quacks the familiar "Aflaaac" when squeezed.

Aflac makes pediatric cancer research and the Aflac Cancer Center in Atlanta its primary charitable cause, donating more than $40 million since 1998.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven years and in Fortune magazine's list of the 100 Best Companies to Work For in America for ten consecutive years. Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081031/CLF064 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )

Media Contacts: Analyst and Investment Contact:

Laura Kane Kenneth S. Janke Jr.

Aflac Incorporated Aflac Incorporated

706.596.3493 1.800.235.2667, Option 3; Fax: 706.324.6330

lkane@aflac.com kjanke@aflac.com

Jon A. Sullivan

Aflac Incorporated

706.596.3493

jsullivan@aflac.com


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SOURCE Aflac
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