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Aflac Announces Support for Childhood Cancer Awareness Month
Date:9/1/2009

COLUMBUS, Ga., Sept. 1 /PRNewswire/ -- Aflac today announced its support for Childhood Cancer Awareness Month by kicking off a new integrated fundraising campaign to benefit the Aflac Cancer Center and Blood Disorders Service of Children's Healthcare of Atlanta. Childhood cancer is the number one cause of death by disease for children under the age of 15. Through improved research and treatments, childhood cancer survival rates have improved from less than 20% in the 1980's to over 80% today. Aflac makes pediatric cancer its primary philanthropic cause.

The campaign includes a new component enabling people to donate to the Aflac Cancer Center (ACC) through the Aflac Cancer Center causes page which can be accessed on Facebook.com or at www.aflac.com/aflaccancercenter. Aflac will contribute one dollar for anyone who joins the ACC causes page and will match donations up to $1 million.

To kick off the campaign Aflac Chairman and CEO Dan Amos today announced that he will make a personal donation of $100,000 and challenged others to contribute to the fight against childhood cancer.

"The heroic doctors and nurses at the Aflac Cancer Center work hard to improve the lives of children while delivering much-needed hope to families," Amos said. "That's why Aflac, our sales agents and our employees continue to embrace this great cause. We are proud to match donations and encourage everyone to show their support for children and families dealing with cancer."

The month-long campaign also includes a text to donate program which opens on September 1, and targets NASCAR fans. It will be highlighted on September 6th as NASCAR star Carl Edwards drives his No. 99 Aflac Ford Fusion at the nationally televised race at the Atlanta Motor Speedway. The car's paint scheme, designed by a 13-year-old patient at the Aflac Cancer Center, signifies a special tribute to the Aflac Cancer Center and all children fighting childhood cancer. The company will sustain the fundraising drive throughout the month of September.

"Cancer is the leading medical cause of death in children, and saving such lives leads to more total years saved than for any adult cancer except breast cancer," Dr. William G. Woods, director of the Aflac Cancer Center said. "We have a unique ability to make an investment in children's lives and longevity and we thank Aflac and Carl Edwards for helping us achieve our goals."

Each year the Aflac Cancer Center treats more than 350 new cancer patients. It also provides the largest sickle cell disease program in America, with 1,635 active cases and has cured more children of sickle cell disease than any treatment center in the nation. In addition to funding research and treatment, Aflac contributions serve other critical needs, including new facilities, a new state-of-the-art pediatric research building, and endowments for the Family Support Team and Fellowship Program. In August, the Aflac Cancer Center announced that Aflac had surpassed $50 million in donations to this cause.

Components of the plan for Childhood Cancer Awareness Month include the following:

  • Causes Page (Facebook)

Aflac will donate $1 for anyone who joins the Aflac Cancer Center causes page, an application on Facebook. The company will also match donations up to $1 million and Aflac CEO Dan Amos will initiate donations with a personal contribution of $100,000.

  • Color Carl's Car Contest

Patients at the Aflac Cancer Center were asked to color Carl Edwards' car for the nationally televised race on September 6, at the Atlanta Motor Speedway. Carl and the car's designer, Jody Lawrence, a 13-year-old cancer patient, will unveil the car on Friday, September 4, at the Aflac Cancer Center.

  • Text to Donate Program

Throughout September, NASCAR fans are encouraged to text the phrase "GOCARL" to 90999 to make a $5 donation to the Aflac Cancer Center of Children's Healthcare of Atlanta. All donations will appear on the contributor's next cellular phone bill.

  • Sale of Die Cast Replica Cars

Motorsports Authentics will donate 5 percent of proceeds from the sale of the No. 99 Aflac Ford Fusion die cast to the Aflac Cancer Center.

About Aflac:

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World's Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America's Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

About Aflac Cancer Center and Blood Disorders Service of Children's Healthcare of Atlanta:

The Aflac Cancer Center and Blood Disorders Service of Children's Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults. Recognized as one of the top childhood cancer centers in the country by U.S. News & World Report, the Aflac Cancer Center treats more than 350 new cancer patients each year and follows more than 2,500 patients with sickle cell disease, hemophilia and other blood disorders. Visit www.aflaccancercenter.org or call 404-785-1112 or 888-785-1112 for more information.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO )

    Media Contacts:              Analyst and Investment Contact:
    Laura Kane                   Kenneth S. Janke Jr.
    Aflac Incorporated           Aflac Incorporated
    706.596.3493                 1.800.235.2667, Option 3; Fax: 706.324.6330
    lkane@aflac.com              kjanke@aflac.com

    Jon A. Sullivan
    Aflac Incorporated
    706.763.4813
    jsullivan@aflac.com


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SOURCE Aflac
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