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Affinion Partners with OptumHealth(SM) Allies
Date:10/5/2009

NORWALK, Conn., Oct. 5 /PRNewswire/ -- Affinion Group, a global leader in customer engagement solutions and provider of programs that enhance and extend the relationship of millions of consumers for partners, has signed an agreement with OptumHealth(SM) to upgrade Affinion's health related member benefits.

Effective immediately, through its relationship with the OptumHealth Allies discount program, Affinion is able to offer its partners nationwide access to an even larger pool of medical and health related discounts and savings plans than the company currently offers in its HealthSaver program, in which members already enjoy discounts with more than 200,000 physicians. In turn, these marketing partners will be able to engage their customers by offering programs that provide member-access to these valuable discounts.

"We're eager to extend the reach of our successful health and wellness programs to allow our partners to provide families and individuals with even more ways of maintaining their health," said Brad Eggleston, vice president of Affinion. "Through this agreement, we've created a more comprehensive offering that will ultimately enhance the relationships that our partners have with their consumers, especially given the difficult economic conditions."

The agreement comes at a time where a significant portion of the US populations reports that they are in danger of losing their health insurance if they to lose their job. In a recent survey conducted on behalf of Affinion, 66% of respondents either didn't know if they would maintain their insurance or believed it would expire within a month under these circumstances.

"Affinion's strong track record of helping their clients engage consumers speaks for itself, and made them a particularly attractive partner for us," said Chief Operating Officer for OptumHealth Allies, Marcee Chmait. "We expect that the depth of relationships Affinion has with its par
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SOURCE Affinion Group
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