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AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
Date:3/9/2009

pelling content and conversations, and give-and-take in a world of transparency -- despite the regulatory climate," Hoenig-Carlson concludes.

Hoenig-Carlson is founding partner of AdvanceMarketWoRx, an expert consultancy focused on leading healthcare and biopharma / life sciences companies to drive brand growth and profitability through elegant, rigorous, customer-powered marketing.

She has been a leader and brand champion in US and Global Consumer and Pharmaceutical Marketing for more than two decades. Since the FDA regulations changed in 1997, she has spearheaded upwards of 40 integrated DTC/P programs focused on brand growth, education and ROI, across diverse categories ranging from cardiovascular health, diabetes and neurosciences to cancer, HIV, anaphylaxis and skincare. From 1997-2000, Hoenig-Carlson built and led the Bristol-Myers Squibb Consumer Center of Excellence, an early pioneer in the industry.

Hoenig-Carlson's record of growth and innovation includes two recognitions by Advertising Age Magazine as one of the US' 50 Most Powerful Marketers. Her article detailing practical advice for improving DTC ROI also recently appeared in DTC Perspectives magazine, http://www.dtcperspectives.com/content/editor/files/ImprovingROI.pdf.

Advance MarketWoRx: Elegant Prescriptions for Leading Performance
Advance MarketWoRx is an expert consultancy that simplifies the complexities of consumer and pharmaceutical marketing--forging elegant solutions for brand growth and profitability in a chaotic world. By asking the right questions at the right time, they operate as trusted advisors to those who want an extra edge for vital brands and portfolios - whether in the early
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AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
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