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AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
Date:3/9/2009

Communication Advisory Committee Meeting on February 26-27, 2009. You can view Hoenig Carlson's presentation as well as other key reports and a summary of the committee's nine recommendations to FDA here: http://www.fda.gov/ohrms/dockets/ac/09/slides/2009-4408s1-2-00-Index.html

Another recent blog post, "2009: Do you have a 'Stop-Doing' List" invites pharmaceutical marketing professionals to do more by doing less.

It's an opportunity to refocus on what might be most important and profitable - eschewing habitual tactics- rather than attempting to do everything, especially when extra activity tends to be budget-busting in the current economic climate.

An effective "Stop Doing" list is based on fresh interpretations of customers' views - not cutting from fear: a discipline of its own.

In a dark economic climate, marketers of all industries may be tempted to play it safe. In Hoenig-Carlson's view, thinking that yesterday's solutions will work is dangerous behavior.

Bringing the discipline to overcome fear, as the engineers did in the famous moment when Apollo 13 commander Jim Lovell utter the words: "Houston, we have a problem", will enable fresh thinking and leadership opportunities.

Hoenig-Carlson believes that marketers can step up to the current moment- with all its emotional complexity- and build lasting relationships with physicians and consumers.

DTC in the 21st Century (DTC 21) will be a reality. Who will forge it?

"I thrive on my clients' ability to engage both physicians and consumers in open, meaningful dialogue. In a time when consumers can find information everywhere, from the web, to conversations on social media or at the soccer field, it's up to marketers to invent new ways to listen, engage with com
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AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
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