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AdvanceMarketWoRx' Ellen Hoenig Carlson Launches Marketing and Healthcare Blog
Date:3/9/2009

Consumer marketing and pharmaceutical industry expert explores how consumers can power brand growth in today's complex marketplace, including how direct-to-consumer (DTC) 21 might emerge

Livingston, NJ (PRWEB) March 9, 2009 -- Leveraging disciplines and strategies developed over 20 years in the business; brand champion Ellen Hoenig Carlson has launched a new blog in order to provide a forum for forward thinking executives. Notes from the Back of the Book (http://blog.advancemarketworx.com/) provides marketers with a fresh way to consider current demands and challenges, including how healthcare consumers and caregivers can contribute to brand vitality and growth, healthcare 2.0, and what DTC 21 might offer the pharmaceutical industry.

At AdvanceMarketWoRx, Hoenig Carlson works daily with exacting standards in direct-to-consumer and pharmaceutical marketing and invites readers into crucial inquiries for leaders in healthcare marketing with Notes from the Back of the Book.

Hoenig Carlson's career is marked by a record of strong brand solutions. Based on finding the right combination of rigor, insight, and creativity to drive results, she demands an elegant solution for every project.

She says that especially in this time of economic turbulence, the elegant solution - the best way to use resources to power growth - often involves focusing on shifts in customer needs; identifying new ways to engage consumers and caregivers; and eliminating anything not absolutely essential.

A variety of topics are presented in each week's blog ranging from consumer and competitive trends, to social media marketing strategies, to FDA policy discussions.

Currently, Hoenig Carlson's blog is featuring a recap of her learning and participation at the most recent FDA Risk
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