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AdvaMed 2008 Opens Showcasing Latest Medical Technologies with Innovation Alley Exhibit and Next Generation Company Presentations

Ernst & Young to Issue First Ever "Pulse of the Industry Report" at Conference

WASHINGTON, Sept. 22, /PRNewswire-USNewswire/ -- AdvaMed 2008: The MedTech Conference kicks off with the release of the first ever Ernst & Young "Pulse of the Industry: US Medical Technology" report, nearly 20 next generation company presentations, and the opening of "Innovation Alley" -- a showcase of the world's most advanced medical technology, surgical tools and diagnostic products.

"AdvaMed 2008 offers the media, policymakers, financiers, and business executives opportunities to witness first hand exciting developments in our industry," said Stephen J. Ubl, president and CEO of AdvaMed. "From examples of new medical technologies that demonstrate product innovation and the global impact of this vibrant sector to in-depth financial and policy discussions covering critical industry issues, the AdvaMed 2008 is a must attend event."

AdvaMed member companies produce the medical devices, diagnostic products and health information systems that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. AdvaMed members produce nearly 90 percent of the health care technology purchased annually in the United States and more than 50 percent purchased annually around the world. AdvaMed members range from the largest to the smallest medical technology innovators and companies.

To showcase medical technologies earlier in the product development cycle, the conference's new "Next Generation" presentation track will feature 17 companies on Monday, September 22nd from 2:00 to 5:30 pm. For the list and background of presenting companies go to

Featuring new technologies and diagnostic products for heart disease, diabetes care, cancer, and influenza, Innovation Alley participating companies include: Abiomed, B. Braun, Bayer HealthCare, BD, Covidien, Edwards LifeSciences, Johnson & Johnson, and Quidel Corporation.

The exhibition hall also will feature two book signings including 1980 Olympic Gold Medal Speed Skater and orthopedic surgeon, Dr. Eric Heiden's newly released Faster, Better, Stronger at 2 pm on Tuesday, September 23rd and former Speaker of the House Newt Gingrich's Real Change at 9 am on Wednesday, September 24th.

To view a copy of the AdvaMed 2008 Conference Program visit

Host sponsors of AdvaMed 2008: The MedTech Conference include Covidien, Ernst & Young, Johnson & Johnson and Kaplan EduNeering.

About AdvaMed 2008:

Designed by industry for industry, AdvaMed 2008 is the premier MedTech conference for business executives, policymakers, media, financiers, and service providers from around the world. In its inaugural year, AdvaMed 2007 attracted more than 400 organizations and 1,100 industry leaders - including 300+ CEOs, Presidents and C-level executives.

With more than 1,400 senior level attendees expected, AdvaMed 2008 is this year's can't miss event for networking; conducting partnering meetings; educating and influencing policymakers and the media; and participating in education sessions. Whether you need to finance, partner or license technology, AdvaMed 2008 introduces you to key decision-makers. Learn more at

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