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AdherenceRx Partners with Hummingbird Coaching To Increase Patient Medication Adherence
Date:2/10/2009

Provides pharmaceutical industry an innovative tool to enhance compliance

Cincinnati, OH (PRWEB) February 12, 2009 -- AdherenceRx and Hummingbird Coaching Services are offering an innovative solution to a pressing health care concern – the alarmingly high rate of patients not adhering to their medication therapy.

This concern was underscored in a recent PharmaVoice webinar, "Adherence 2.0: Behavioral Change Model for Impacting Medication Adherence with Sustainable Results," attracting more than 300 attendees. A recording is at http://medconference.net/adherence.

AdherenceRx's solution uses Hummingbird's pioneering and proven methods of changing patient behavior. Started by a founder of positive psychology, Dr. Neal Mayerson, Hummingbird's highly customized adherence solution combines trained experts in behavior modification with state-of-the-art communications technology. Pharmaceutical companies, managed care organizations, and employers can reduce the high number of unfilled prescriptions and positively influence patient outcomes.

"Reminder letters, copay incentives, and other patient support programs have a modest positive impact on medication adherence," said Todd Dankmyer, AdherenceRx vice president, sales and marketing. "But none address the underlying causes of noncompliance. Research demonstrates that the most effective strategies combine education and behavior modification; treating not just symptoms, but effecting lasting

Source: PRWeb
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