Navigation Links
AdherenceRx Partners with Hummingbird Coaching To Increase Patient Medication Adherence
Date:2/10/2009

Provides pharmaceutical industry an innovative tool to enhance compliance

Cincinnati, OH (PRWEB) February 12, 2009 -- AdherenceRx and Hummingbird Coaching Services are offering an innovative solution to a pressing health care concern – the alarmingly high rate of patients not adhering to their medication therapy.

This concern was underscored in a recent PharmaVoice webinar, "Adherence 2.0: Behavioral Change Model for Impacting Medication Adherence with Sustainable Results," attracting more than 300 attendees. A recording is at http://medconference.net/adherence.

AdherenceRx's solution uses Hummingbird's pioneering and proven methods of changing patient behavior. Started by a founder of positive psychology, Dr. Neal Mayerson, Hummingbird's highly customized adherence solution combines trained experts in behavior modification with state-of-the-art communications technology. Pharmaceutical companies, managed care organizations, and employers can reduce the high number of unfilled prescriptions and positively influence patient outcomes.

"Reminder letters, copay incentives, and other patient support programs have a modest positive impact on medication adherence," said Todd Dankmyer, AdherenceRx vice president, sales and marketing. "But none address the underlying causes of noncompliance. Research demonstrates that the most effective strategies combine education and behavior modification; treating not just symptoms, but effecting lasting behavior change. That unique value proposition underlies the AdherenceRx and Hummingbird partnership."

For many medications, 15-20 percent of patients never even make it to the pharmacy for their first prescription. Additionally, compliance for a large majority of medications falls below 50 percent in the first six to twelve months of therapy. Employers, health plans, and pharmaceutical manufacturers are keenly interested in innovative approaches to address this enduring problem.

AdherenceRx participants benefit from having open access to their own health coach, interacting as frequently as they like through telephonic, web-based and mobile technologies. Such personalized and frequent communications with the same coach builds trust and loyalty.    

"AdherenceRx coaching is based on solid psychological research and proven successful coaching protocols," said Sean Slovenski, Hummingbird chief executive officer. "Our structured approach systematically leads patients through identifying and understanding compliance barriers, assessing options, and taking positive action for lasting behavior change."

Coaches are highly trained and experienced in behavior change, with degrees in nursing, exercise science, health education, exercise physiology, counseling and education. Rigorous certification and training is augmented by ongoing coach mentoring and a structured quality assurance protocol.

AdherenceRx behavioral coaching includes online and mobile strategies—email, instant/ text messaging, and online journaling—that make the program scalable and cost-effective. Such variety increases communication, strengthening the coach-patient bond and yielding sustainable behavior change.

AdherenceRx's online and phone-based behavioral health coaching strategies increase patient adherence to medications. Its health coaching helps pharmaceutical companies, health insurers and employers effect lasting behavior change in patient adherence, leading to improved outcomes. Contact Chris Cresswell at 301-785-1488 or www.adherencerx.com.

Hummingbird Coaching Services has provided one-on-one health coaching since 1997. Their proprietary coaching model and online delivery platform is used by major employers, health plans and pharmaceutical companies to drive behavior change among employees and patients; www.hummingbirdcoaching.com.

Contact:
Gail DeLano
Fisher Vista/HRmarketer
gdelano(at)fishervista.com
(831) 685-9700

Sean Slovenski
Hummingbird Coaching
sean.slovenski(at)hummingbirdcoaching.com
(513) 287-6529

Chris Cresswell
AdherenceRx
ccresswell(at)innovativepartnersolutions.com
(301) 785-1488

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

###

Read the full story at http://www.prweb.com/releases/2009/02/prweb2009464.htm.


'/>"/>
Source: PRWeb
Copyright©2009 Vocus, Inc.
All rights reserved

Related medicine news :

1. RoundTable Healthcare Partners Names Sandy Thompson as Senior Transaction Advisor
2. Greenway Medical Technologies and Navicure Form Partnership to Streamline Claims Management Process
3. Practicing Clinicians Exchange Forms Partnership with CDC
4. Masimo to Present at the Roth Capital Partners 21st Annual OC Growth Stock Conference
5. Stephens Media LLC Partners With Healthplace America to Enhance Employee Healthcare Benefits With Quality and Savings for Surgery
6. Sanofi-aventis Partners with the Hispanic Community in Bronx to Increase Health Awareness, Access to Resources and Help Improve Patient Care
7. NRL partners with industry to develop compact biosensor for wide-ranging applications
8. New Balance Celebrates the 20th Anniversary of Susan G. Komen for the Cure(R) Partnership
9. Availity Partners With MedEZ
10. Ocean Spray Shows Its Love for Heart Health with American Heart Association Partnership
11. Mindset Marketing Solutions Partners with Platform-A, ValueClick Media, AdRX Media, Datran Media and Morefocus Media
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/24/2017)... ... ... “Nana Nana Boo Boo”: a delightful tale of a young girl who learns ... is the creation of published author Michael Rush, a Deputy Sheriff, former world champion ... new book presents the importance of manners in a way easily understood by children ...
(Date:7/24/2017)... (PRWEB) , ... July 24, 2017 , ... ... of the Connecticut Community for Addiction Recovery (CCAR) will host a second Multiple ... take place in Punta Gorda, Florida. The conference, born from CCAR’s foundational principle ...
(Date:7/23/2017)... ... July 23, 2017 , ... A 20-year-long study by a national ... the Minneapolis Veterans Administration Health Care System overwhelmingly supports growing evidence that prostate cancer ... benefits. , In the cases involved with this study, surgery did not prolong ...
(Date:7/23/2017)... TORONTO, ONTARIO, CANADA (PRWEB) , ... July 23, 2017 , ... ... as a way to gain that elusive college scholarship or even go on to ... Sports Medicine’s Annual Meeting in Toronto, Canada today say “not so fast.” ...
(Date:7/23/2017)... ... July 23, 2017 , ... ... Florida Pain Relief Group – Melbourne, a practice owned by Physician Partners of ... interventional pain management, Dr. Stern also is certified in pediatrics, emergency medicine and ...
Breaking Medicine News(10 mins):
(Date:7/6/2017)... , July 6, 2017 ThriveRx, the nutrition division of Diplomat ... families to thrive on nutrition support. To celebrate its anniversary, ... site has a fresh new look with improved organization to create the ... ... "We,ve ...
(Date:7/5/2017)... Pace Analytical, a company of over 2,000 employees and a leader in environmental ... Sciences, further solidifying their position as the top American owned and operated environmental ... ... Analytical ... Mt Juliet, TN , enhances Pace Analytical,s capability as an innovative full ...
(Date:6/30/2017)... , June 30, 2017 In vitro ... the start of May, at least ten diagnostic companies ... private investments, public offerings and a loan facility.  The ... to almost $80 million.  Kalorama Information provides a monthly ... its Diagnostics Knowledge Center. ...
Breaking Medicine Technology: