Navigation Links
Adair Greene-McCann Wins Gold with 'Relief'

ATLANTA, Nov. 18 /PRNewswire/ -- Adair Greene-McCann walked off with top honors at the 2008 Medical Marketing and Media (MM&M) Awards for its consumer TV commercial for Sarna(R), an over-the-counter line of lotions for the relief of itching created for the Consumer Health Division of Stiefel Laboratories.

The Gold Award winning commercial, dubbed "Relief Runs in the Family," was rated best in the Over-the-Counter Advertisement/Campaign category, beating out four other finalists.

"We are excited to win this recognition," said Mark Perlotto, executive vice president and managing director of Adair Greene-McCann, "particularly since it involved a top-to-bottom make-over for the Sarna(R) brand by our creative team -- from designing new packaging to positioning, messaging and ultimately the production of the Relief Runs in the Family commercial."

"Taking top honors in the OTC category in this year's MM&M Awards also demonstrates the quality and versatility of our creative product, having previously won top honors in other award competitions for our work with Rx pharmaceutical, medical device, and diagnostic clients," he continued.

Over 800 entries were submitted across 24 categories in this year's fifth annual MM&M Awards, sponsored by Medical Marketing & Media. Forty-three top executives from pharmaceutical corporations, advertising agencies and medical publishers selected this year's winners. The awards were presented at a black-tie dinner and presentation held at Tavern on the Green in New York City on October 30th.

Adair Greene-McCann's roster of clients includes Boston Scientific, Cumberland Pharmaceuticals, Kimberly-Clark Healthcare, MEDRAD, Respironics, Sciele Pharma, Steris, Stiefel and Terumo Medical Corporation, among others. The agency is part of McCann Healthcare Worldwide and is located at 1575 Northside Drive NW, Building 200, Atlanta, GA 30318. Tel: (404) 351-8424; fax: (404) 351-4865. Website: .

SOURCE Adair Greene-McCann
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Experimental Antidepressants Offer Faster Relief
2. Big Relief for Tiny Itch Mites Found in All Natural Spray Remedy
3. AmeriCares Airlifts Relief to Nicaragua and Honduras
4. Vitamin Relief Brings Needed Nutrition to School District Resurrecting After Katrina
5. The Prem Rawat Foundation Supports Disaster-Relief Efforts in Mozambique
6. ThermoTx Introduces New Mobile Stimulation (TENS) Product Line for On the Go Therapy and Pain Relief
7. AUDIO from Medialink and GlaxoSmithKline: A New Nasal Spray for Allergy Relief
8. AmeriCares and International Medical Corps Airlift Relief for Cholera Outbreak In Iraq
9. MyoMed Launches Flash Virtual Tour of Toxin-Free Pain Relief
10. Friends of WFP Welcomes World Hunger Relief Week
11. Nicotine, Chili Peppers Offer Post-Surgery Pain Relief
Post Your Comments:
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June ... , brings up a new, often overlooked aspect of head lice: the parasite’s ability to ... is not a common occurrence, but a necessary one in the event that lice have ...
(Date:6/25/2016)... Lewisville, TX (PRWEB) , ... June 25, 2016 , ... ... in the United States, named Dr. Sesan Ogunleye, as the Medical Director of its ... be the facility Medical Director of our new Mesquite location,” said Dr. James M. ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. ... from injury. Recently, he has implemented orthobiologic procedures as a method for treating ... one of the first doctors to perform the treatment. Orthobiologics are substances that ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits ... terms of the latter, setting the bar too high can result in disappointment, perhaps ... slow progress toward their goal. , Research from reveals that ...
(Date:6/24/2016)... ... ... Those who have experienced traumatic events may suffer from a complex set of ... or alcohol abuse, as a coping mechanism. To avoid this pain and suffering, Serenity ... event. , Trauma sufferers tend to feel a range of emotions, from depression, guilt, ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... 24, 2016  Collagen Matrix, Inc., ("Collagen Matrix") ... manufacturing of collagen and mineral based medical devices ... Bill Messer has joined the company ... leverage the growing portfolio of oral surgery, neurosurgery, ... Bill joins the Collagen Matrix executive team as ...
(Date:6/24/2016)... , June 24, 2016   Bay Area ... Network,s Dean Center for Tick Borne Illness ... and Rehabilitation, MIT Hacking Medicine, University of California, ... today announced the five finalists of Lyme ... disease.  More than 100 scientists, clinicians, researchers, entrepreneurs, ...
(Date:6/24/2016)... , June 24, 2016 ... of the "Structural Electronics 2015-2025: Applications, Technologies, ... In-Mold Electronics, Smart Skin, ... Photovoltaics Structural electronics involves electronic ... load-bearing, protective structures, replacing dumb structures such as ...
Breaking Medicine Technology: