AdMonsters extends its unique focus on ad operations and technology with OPS, a new one-day event embracing the entire online advertising community. OPS is where the global community of ad operations and technology leaders will meet on September 30, 2010 in New York City. Sales drives revenue, but operations determines profitability.
(PRWEB) April 12, 2010 -- AdMonsters, the global community of ad operations and technology leaders, today announced the launch of OPS, the global forum for ad operations and technology leaders. OPS will be held in New York on September 30, 2010.
AdMonsters extends its unique focus to this one-day event that will include media owners and agencies, advertising networks and exchanges, brand advertisers, and online advertising technology and solutions providers. In short, this event is open to anyone and everyone seeking to maximize profitability through operational excellence in the $22.7 billion (U.S.) online advertising and media marketplace.
“The operational systems behind online advertising are becoming the backbone of the entire media industry. While business managers know that operations is the key to profitability, many of those same managers don’t understand the key issues in operations. OPS builds upon everything AdMonsters has been doing for the past ten years and opens the door on ad operations to everyone in the industry,” says Bowen Dwelle, AdMonsters founder and CEO.
First and foremost, OPS is about online ad operations and technology. The agenda will be driven by this focus. Many conferences suffer from subject creep, and the result is less meaningful and less coherent content. It’s no accident that AdMonsters forums are widely regarded as the highest value for time spent.
OPS will build on AdMonsters’ unique model that emphasizes personal interaction amongst attendees. At an AdMonsters conferenc
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