Navigation Links
Ad in USA TODAY Touts Benefits of Moderate UV Exposure
Date:4/30/2008

New Research on the Health Benefits of Vitamin D are Causing Many to Rethink Fears About Sunbathing

WASHINGTON, April 30 /PRNewswire-USNewswire/ -- Today the Indoor Tanning Association (ITA) launched a pre-emptive strike against those who will hype fears about the sun next week on "Melanoma Monday," by running an ad nationally in USA TODAY.

The text of the ad reads:

"Dermatologists and the sunscreen industry have spent millions on a deceptive campaign to scare Americans away from the sun. Now the tide of research is turning the other direction. The positive effects of getting vitamin D from sunlight are clear. So soak up a little sunlight--indoors or out--a couple of times each week, and get your recommended dose of the "sunshine vitamin."

"The first Monday in May has, unfortunately, become an annual opportunity for the sunscreen and cosmetics industries, along with dermatologists, to wrongly scare people out of the sun," said Sarah Longwell, Communications Director for the ITA. "We think it's time someone told the other side of the story. UV exposure has many health benefits, not the least of which is that it produces vitamin D."

New studies show that vitamin D, which is produced by the skin when exposed to UV light from the sun or tanning beds, protects against a number of cancers, including colon and breast cancer, and also decreases the risk of heart disease.

A Harvard Medical School study published in the New England Journal of Medicine has reported that 60% of Americans are vitamin D deficient.

"More science is emerging every day confirming the enormous health benefits of vitamin D and the significant health consequences of not getting enough of it," continued Longwell. "Before we get carried away by the frightening stories being told by the sun-scare industry, let's take a moment and remember the old adage, 'everything in moderation.'

To schedule an interview, contact Sarah Longwell
'/>"/>

SOURCE Indoor Tanning Association
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2

Related medicine news :

1. Multi-generational Diversity Top Challenge for Businesses Today: Leading Company to Share Insights June 4-6
2. Hats Off to the Red Hat Society, Which Turns 10 Today
3. Featured Stocks on Todays Edition of WallSt.nets 3-Minute Press Show: CYRX, RHWI
4. Todays Working Adults Face Long Term Care Double Whammy, Says Denise Gott, Spokesperson for LTC Financial Partners, LLC
5. More Than 350 Events Today in Recognition of First National Healthcare Decisions Day
6. Breast Surgery Today ... Out to Dinner Tonight
7. MedPage Today(R) Selects iSEEK(TM) to Improve Quality of Patient Care
8. Annual National Public Health Week Begins Today
9. Children of New Bedford Immigrant Raids Are Victims of Terrorism, Testifies Dr. Laria Today
10. Easter Seals Celebrates World Autism Awareness Day With Campaign to Highlight Nationwide Services Available to Families Living With Autism Today
11. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/20/2014)... JZ Fitness, an independently operated wellness ... programming, authorship, international lecturing and community wellness, created by ... release of the JZ Fitness nutrition app, available on ... thousands of individuals on nutrition, Jenn Zerling (“JZ”) has ... require calorie counting or cumbersome food logging. ...
(Date:10/20/2014)... (PRWEB) October 20, 2014 Principle Business ... takes pride in manufacturing top-of-the-line absorbent products. The ... of its most popular brand, Tranquility® Premium Protection absorbent ... a new website, gave its packaging a new look, ... the brand message to the public. , The new ...
(Date:10/20/2014)... (PRWEB) October 20, 2014 ... Voicheck as Assistant Director of their CentralSource ... in managing the innovative turnkey drug sourcing, distribution, ... Matthew brings over 12 years of industry experience, ... Myoderm at the peak of their international success ...
(Date:10/20/2014)... Succeed is proud to announce that they ranked in ... Every Body Walk! campaign by Kaiser Permanente. ... workers to be more active outside of the workplace. ... the end of September, was a friendly competition between organizations ... Participating companies gave their staff pedometers and each day, for ...
(Date:10/20/2014)... (PRWEB) October 20, 2014 National Teen Driver ... of the American Academy of Pediatrics (Ohio AAP, http://www.ohioaap.org ... in encouraging parents of teen drivers to talk to their ... road. , Motor vehicle crashes are the leading cause of ... drivers involved in fatal crashes, and 859 (42%) of those ...
Breaking Medicine News(10 mins):Health News:JZ Fitness Nutrition App Launches on iTunes 2Health News:JZ Fitness Nutrition App Launches on iTunes 3Health News:Tranquility® Premium Protection Incontinence Products Releases New Logo and Website 2Health News:Myoderm Hires Matthew Voicheck to Lead Turnkey Drug Sourcing Service 2Health News:Succeed Management Solutions, LLC Competes in Walking Challenge and Achieves 12th Place in Portland 2Health News:Ohio AAP Promotes National Teen Driver Safety Week 2
... published today in the journal Nature , scientists discovered ... findings, though early, are significant because they may ultimately help ... cystic fibrosis, muscular dystrophy and many forms of cancer. ... a gene that tell a cell how to make a ...
... HealthDay Reporter , TUESDAY, June 14 (HealthDay News) -- For ... simple as sleeping on their left side, New Zealand researchers ... sleep on their left side had twice the risk of ... increase in risk [from right-sided sleeping] is small for the ...
... HealthDay Reporter , WEDNESDAY, June 15 (HealthDay News) ... see them fade or become less frequent after having ... In the three years following surgery, 70 percent ... 18 percent saw their migraines reduced from five to ...
... VIEW, CA June 15, 2011 Today 23andMe, a ... of the world,s largest databases of individual genetic information. ... of the company,s Personal Genome Service, its database has grown ... While 23andMe customers have explored their DNA for insights ...
... the rodent world, the flashiest performers of a Central American ... University of Florida study shows. Neotropical singing mice woo ... attracts more interest from females, according to a study published ... by doctoral candidate Bret Pasch and colleagues in the department ...
... Mice inhabiting an area known for its high concentration of ... compared with other regions where asbestos pollution levels are lower. ... by Dr. Rachel Ben-Shlomo and Dr. Uri Shanas of the ... clearly indicates that there is a link between the higher ...
Cached Medicine News:Health News:Changing genetic 'red light' to green holds promise for treating disease 2Health News:Changing genetic 'red light' to green holds promise for treating disease 3Health News:Could Sleeping on Left Side Help Prevent Stillbirth? 2Health News:Could Sleeping on Left Side Help Prevent Stillbirth? 3Health News:For Many, Weight-Loss Surgery Also Eases Migraines 2Health News:For Many, Weight-Loss Surgery Also Eases Migraines 3Health News:23andMe database surpasses 100,000 users 2Health News:UF study: When singing mice choose a mate, a skillful song gets the gal 2Health News:UF study: When singing mice choose a mate, a skillful song gets the gal 3Health News:Genetic mutation linked to asbestos exposure 2
(Date:10/20/2014)... , October 20, 2014 ... of its novel, low volume bowel preparation, NER1006, presented ... the American College of Gastroenterology (ACG), Philadelphia, ... point of stool weight and co-primary endpoint of cleansing ... with NER1006 vs. MOVIPREP ® in screening colonoscopy ...
(Date:10/19/2014)... Shire plc (LSE: SHP, NASDAQ: ... Officer (CFO), has notified the Board of Directors of his decision ... career opportunity as CFO of Severn Trent plc.  James will leave ... commence a search for a new CFO immediately. Flemming ... build and lead a high-quality finance team at Shire. We are ...
(Date:10/19/2014)... -- Henry Schein, Inc. (NASDAQ: HSIC ), the ... to office-based dental, animal health and medical practitioners, announced ... Inc., a leading full-service provider of dental consumables, implants ... into Japan , the world,s 2 ... the number of countries in which the Company operates. ...
Breaking Medicine Technology:Positive Results from Phase II Data Show NER1006 Achieves High Quality Bowel Cleansing Efficacy 2Interim Chief Financial Officer James Bowling to Step Down 2Interim Chief Financial Officer James Bowling to Step Down 3Interim Chief Financial Officer James Bowling to Step Down 4Henry Schein Enters Japan With Investment in Iwase Dental Supply 2Henry Schein Enters Japan With Investment in Iwase Dental Supply 3Henry Schein Enters Japan With Investment in Iwase Dental Supply 4Henry Schein Enters Japan With Investment in Iwase Dental Supply 5
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
... a national reference laboratory and a worldwide ... ARUP offers an extensive test menu of ... clinical and anatomic pathology. Owned by the ... more than half of the nation's university ...
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
Medicine Products: