Navigation Links
Ad in USA TODAY Touts Benefits of Moderate UV Exposure
Date:4/30/2008

New Research on the Health Benefits of Vitamin D are Causing Many to Rethink Fears About Sunbathing

WASHINGTON, April 30 /PRNewswire-USNewswire/ -- Today the Indoor Tanning Association (ITA) launched a pre-emptive strike against those who will hype fears about the sun next week on "Melanoma Monday," by running an ad nationally in USA TODAY.

The text of the ad reads:

"Dermatologists and the sunscreen industry have spent millions on a deceptive campaign to scare Americans away from the sun. Now the tide of research is turning the other direction. The positive effects of getting vitamin D from sunlight are clear. So soak up a little sunlight--indoors or out--a couple of times each week, and get your recommended dose of the "sunshine vitamin."

"The first Monday in May has, unfortunately, become an annual opportunity for the sunscreen and cosmetics industries, along with dermatologists, to wrongly scare people out of the sun," said Sarah Longwell, Communications Director for the ITA. "We think it's time someone told the other side of the story. UV exposure has many health benefits, not the least of which is that it produces vitamin D."

New studies show that vitamin D, which is produced by the skin when exposed to UV light from the sun or tanning beds, protects against a number of cancers, including colon and breast cancer, and also decreases the risk of heart disease.

A Harvard Medical School study published in the New England Journal of Medicine has reported that 60% of Americans are vitamin D deficient.

"More science is emerging every day confirming the enormous health benefits of vitamin D and the significant health consequences of not getting enough of it," continued Longwell. "Before we get carried away by the frightening stories being told by the sun-scare industry, let's take a moment and remember the old adage, 'everything in moderation.'

To schedule an interview, contact Sarah Longwell at 202-420-7865.

The Indoor Tanning Association represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries. The ITA promotes a responsible message about moderate tanning and sunburn prevention.


'/>"/>
SOURCE Indoor Tanning Association
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Multi-generational Diversity Top Challenge for Businesses Today: Leading Company to Share Insights June 4-6
2. Hats Off to the Red Hat Society, Which Turns 10 Today
3. Featured Stocks on Todays Edition of WallSt.nets 3-Minute Press Show: CYRX, RHWI
4. Todays Working Adults Face Long Term Care Double Whammy, Says Denise Gott, Spokesperson for LTC Financial Partners, LLC
5. More Than 350 Events Today in Recognition of First National Healthcare Decisions Day
6. Breast Surgery Today ... Out to Dinner Tonight
7. MedPage Today(R) Selects iSEEK(TM) to Improve Quality of Patient Care
8. Annual National Public Health Week Begins Today
9. Children of New Bedford Immigrant Raids Are Victims of Terrorism, Testifies Dr. Laria Today
10. Easter Seals Celebrates World Autism Awareness Day With Campaign to Highlight Nationwide Services Available to Families Living With Autism Today
11. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... ... June 26, 2016 , ... On June 10-11, 2016, A Forever ... Cereal Festival and World’s Longest Breakfast Table in Battle Creek, MI, where the rehabilitation ... as home to some of the world’s leading providers of cereal and other breakfast ...
(Date:6/25/2016)... D.C. (PRWEB) , ... June 25, 2016 , ... ... discuss health policy issues and applications at AcademyHealth’s Annual Research Meeting June 26-28, ... their work on several important health care topics including advance care planning, healthcare ...
(Date:6/25/2016)... ... June 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe ... from the David Geffen School of Medicine at UCLA. He trained in Internal Medicine ... his fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic ... many turn to unhealthy avenues, such as drug or alcohol abuse, as a coping ... released tools for healthy coping following a traumatic event. , Trauma sufferers tend to ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... ... is now offering micro-osteoperforation for accelerated orthodontic treatment. Dr. Cheng has extensive experience ... Damon brackets , AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is ...
Breaking Medicine News(10 mins):
(Date:6/24/2016)... June 24, 2016  Collagen Matrix, Inc., ("Collagen ... and manufacturing of collagen and mineral based medical ... that Bill Messer has joined the ... further leverage the growing portfolio of oral surgery, ... Bill joins the Collagen Matrix executive team ...
(Date:6/24/2016)... CAMBRIDGE, Mass. , June 24, 2016 /PRNewswire/ ... the Spaulding Rehabilitation Network,s Dean Center for ... of Physical Medicine and Rehabilitation, MIT Hacking Medicine, ... Center for Innovation, today announced the five finalists ... Hackathon for Lyme disease.  More than 100 scientists, ...
(Date:6/24/2016)... Research and Markets has ... 2015-2025: Applications, Technologies, Forecasts" report to their ... Electronics, Smart Skin, Structural Health Monitoring, Composite Smart ... electronics involves electronic and/or electrical components and circuits ... structures such as vehicle bodies or conformally placed ...
Breaking Medicine Technology: