Navigation Links
Ad in USA TODAY Touts Benefits of Moderate UV Exposure
Date:4/30/2008

New Research on the Health Benefits of Vitamin D are Causing Many to Rethink Fears About Sunbathing

WASHINGTON, April 30 /PRNewswire-USNewswire/ -- Today the Indoor Tanning Association (ITA) launched a pre-emptive strike against those who will hype fears about the sun next week on "Melanoma Monday," by running an ad nationally in USA TODAY.

The text of the ad reads:

"Dermatologists and the sunscreen industry have spent millions on a deceptive campaign to scare Americans away from the sun. Now the tide of research is turning the other direction. The positive effects of getting vitamin D from sunlight are clear. So soak up a little sunlight--indoors or out--a couple of times each week, and get your recommended dose of the "sunshine vitamin."

"The first Monday in May has, unfortunately, become an annual opportunity for the sunscreen and cosmetics industries, along with dermatologists, to wrongly scare people out of the sun," said Sarah Longwell, Communications Director for the ITA. "We think it's time someone told the other side of the story. UV exposure has many health benefits, not the least of which is that it produces vitamin D."

New studies show that vitamin D, which is produced by the skin when exposed to UV light from the sun or tanning beds, protects against a number of cancers, including colon and breast cancer, and also decreases the risk of heart disease.

A Harvard Medical School study published in the New England Journal of Medicine has reported that 60% of Americans are vitamin D deficient.

"More science is emerging every day confirming the enormous health benefits of vitamin D and the significant health consequences of not getting enough of it," continued Longwell. "Before we get carried away by the frightening stories being told by the sun-scare industry, let's take a moment and remember the old adage, 'everything in moderation.'

To schedule an interview, contact Sarah Longwell at 202-420-7865.

The Indoor Tanning Association represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries. The ITA promotes a responsible message about moderate tanning and sunburn prevention.


'/>"/>
SOURCE Indoor Tanning Association
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Multi-generational Diversity Top Challenge for Businesses Today: Leading Company to Share Insights June 4-6
2. Hats Off to the Red Hat Society, Which Turns 10 Today
3. Featured Stocks on Todays Edition of WallSt.nets 3-Minute Press Show: CYRX, RHWI
4. Todays Working Adults Face Long Term Care Double Whammy, Says Denise Gott, Spokesperson for LTC Financial Partners, LLC
5. More Than 350 Events Today in Recognition of First National Healthcare Decisions Day
6. Breast Surgery Today ... Out to Dinner Tonight
7. MedPage Today(R) Selects iSEEK(TM) to Improve Quality of Patient Care
8. Annual National Public Health Week Begins Today
9. Children of New Bedford Immigrant Raids Are Victims of Terrorism, Testifies Dr. Laria Today
10. Easter Seals Celebrates World Autism Awareness Day With Campaign to Highlight Nationwide Services Available to Families Living With Autism Today
11. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... Oklahoma City, Oklahoma (PRWEB) , ... June 25, ... ... to helping both athletes and non-athletes recover from injury. Recently, he has implemented ... for the Oklahoma City area —Johnson is one of the first doctors to ...
(Date:6/25/2016)... ... ... Conventional wisdom preaches the benefits of moderation, whether it’s a matter of ... too high can result in disappointment, perhaps even self-loathing. However, those who set the ... Research from PsychTests.com reveals that behind the tendency to set low expectations ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic ... many turn to unhealthy avenues, such as drug or alcohol abuse, as a coping ... released tools for healthy coping following a traumatic event. , Trauma sufferers tend to ...
(Date:6/24/2016)... ... ... was in a crisis. Her son James, eight, was out of control. Prone to extreme ... “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If there was ... other children and say he was going to kill them. If we were driving ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, ... Elite. The attorneys chosen by their peers for this recognition are considered among the ... Traurig Shareholders received special honors as members of this year’s Legal Elite Hall of ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 ... CAPR ), a biotechnology company focused on ... today announced that patient enrollment in its ongoing ... Duchenne) has exceeded 50% of its 24-patient target. ... in the third quarter of 2016, and to ...
(Date:6/23/2016)... -- Bracket , a leading clinical trial technology and ... platform, Bracket eCOA (SM) 6.0, at the 52 nd ... 2016 in Philadelphia , Pennsylvania.  A demonstration ... of its kind to fully integrate with RTSM, will be ... is a flexible platform for electronic clinical outcomes assessments that ...
(Date:6/23/2016)... INDIANAPOLIS , June 23, 2016 /PRNewswire/ ... Diabetes Tomorrow,s Leaders Scholarship is any indication, the future ... today online at www.diabetesscholars.org by the Diabetes ... stand in the way of academic and community service ... scholarship program since 2012, and continues to advocate for ...
Breaking Medicine Technology: