Navigation Links
Ad in USA TODAY Touts Benefits of Moderate UV Exposure
Date:4/30/2008

New Research on the Health Benefits of Vitamin D are Causing Many to Rethink Fears About Sunbathing

WASHINGTON, April 30 /PRNewswire-USNewswire/ -- Today the Indoor Tanning Association (ITA) launched a pre-emptive strike against those who will hype fears about the sun next week on "Melanoma Monday," by running an ad nationally in USA TODAY.

The text of the ad reads:

"Dermatologists and the sunscreen industry have spent millions on a deceptive campaign to scare Americans away from the sun. Now the tide of research is turning the other direction. The positive effects of getting vitamin D from sunlight are clear. So soak up a little sunlight--indoors or out--a couple of times each week, and get your recommended dose of the "sunshine vitamin."

"The first Monday in May has, unfortunately, become an annual opportunity for the sunscreen and cosmetics industries, along with dermatologists, to wrongly scare people out of the sun," said Sarah Longwell, Communications Director for the ITA. "We think it's time someone told the other side of the story. UV exposure has many health benefits, not the least of which is that it produces vitamin D."

New studies show that vitamin D, which is produced by the skin when exposed to UV light from the sun or tanning beds, protects against a number of cancers, including colon and breast cancer, and also decreases the risk of heart disease.

A Harvard Medical School study published in the New England Journal of Medicine has reported that 60% of Americans are vitamin D deficient.

"More science is emerging every day confirming the enormous health benefits of vitamin D and the significant health consequences of not getting enough of it," continued Longwell. "Before we get carried away by the frightening stories being told by the sun-scare industry, let's take a moment and remember the old adage, 'everything in moderation.'

To schedule an interview, contact Sarah Longwell at 202-420-7865.

The Indoor Tanning Association represents thousands of indoor tanning manufacturers, distributors, facility owners and members from other support industries. The ITA promotes a responsible message about moderate tanning and sunburn prevention.


'/>"/>
SOURCE Indoor Tanning Association
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Multi-generational Diversity Top Challenge for Businesses Today: Leading Company to Share Insights June 4-6
2. Hats Off to the Red Hat Society, Which Turns 10 Today
3. Featured Stocks on Todays Edition of WallSt.nets 3-Minute Press Show: CYRX, RHWI
4. Todays Working Adults Face Long Term Care Double Whammy, Says Denise Gott, Spokesperson for LTC Financial Partners, LLC
5. More Than 350 Events Today in Recognition of First National Healthcare Decisions Day
6. Breast Surgery Today ... Out to Dinner Tonight
7. MedPage Today(R) Selects iSEEK(TM) to Improve Quality of Patient Care
8. Annual National Public Health Week Begins Today
9. Children of New Bedford Immigrant Raids Are Victims of Terrorism, Testifies Dr. Laria Today
10. Easter Seals Celebrates World Autism Awareness Day With Campaign to Highlight Nationwide Services Available to Families Living With Autism Today
11. MedPage Today(R) Provides First-Time Live Video Coverage of Medical Meeting Press Conferences
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:7/28/2017)... ... ... The DuPage County law firm of Mirabella Kincaid Frederick & Mirabella, ... Cusack joins the team ready to provide clients with vigorous representation in a number ... Illinois, with a BA in Social Work. She earned her JD from Western Michigan ...
(Date:7/28/2017)... ... 2017 , ... Gocella Insurance Agency, a Cheektowaga based partnership ... in and around the greater Buffalo metropolitan area, is announcing the firm’s 25th ... The Make-A-Wish Foundation is an internationally recognized nonprofit that works to improve the ...
(Date:7/27/2017)... Denville, NJ (PRWEB) , ... July 27, 2017 ... ... now a Diplomate of the American Board of Oral Implantology/Implant Dentistry (ABOI/ID). After ... one of the nation’s leading providers of dental implants . Dr. Kimowitz ...
(Date:7/27/2017)... Viejo, CA (PRWEB) , ... July 27, 2017 , ... ... Cut Pro X . This Final Cut Pro X exclusive features transitions that contain ... and add rotation to the transition using intuitive drop-down menus. TransPanel Volume 4 makes ...
(Date:7/27/2017)... ... July 27, 2017 , ... ... announces the internal promotion of Elrene Clinkscales to Vice President of Revenue Cycle ... Remittance Management, reporting to Derek Morkel, chief executive officer (CEO). , Elrene has ...
Breaking Medicine News(10 mins):
(Date:7/20/2017)... -- Prime Therapeutics LLC (Prime) released this statement from its Chief ... for Clinical and Economic Review,s (ICER) public meeting ... of abuse-deterrent formulations (ADF) of opioids. Prime was the sole ... "The ICER data ... use of abuse-deterrent formulations (ADF) in opioids in terms of ...
(Date:7/14/2017)... It should come as no surprise to anyone ... the midst of a crippling opioid epidemic. According to the ... of overdose deaths from opiate-based medications has quadrupled, Says, Dr. ... dead from 2001 to 2015". During this time, the prescription ... quadrupled, drawing a compelling link between prescription and eventual addiction. ...
(Date:7/12/2017)... July 12, 2017  Eli Lilly and Company (NYSE: ... generic companies to resolve pending patent litigation in the U.S. ... regarding the Cialis ® (tadalafil) unit dose ... 26, 2020. As part of the agreement, Cialis exclusivity is ... 2018. "The unit dose patent for Cialis is ...
Breaking Medicine Technology: