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Actress and Author Mariel Hemingway Guides Boomers on How to Make Their 'Third Age' a Healthy Age
Date:10/30/2007

Hemingway Teams up with ThirdAge.com and Oral-B Triumph with SmartGuide to Present the 'Fit and Fabulous From the Inside Out' Contest and Grant One

Lucky Winner the Makeover of a Lifetime

CINCINNATI, Oct. 30, 2007 /PRNewswire/ -- Oral-B(R)'s new Triumph with SmartGuide has partnered with actress and author Mariel Hemingway to educate baby boomers about the importance of maintaining healthy habits as they age, including the importance of maintaining their oral health. Oral-B and Hemingway are launching the Fit and Fabulous from the Inside Out contest, which calls for baby boomers, or their friends and families, across America to submit inspiring stories about why they (or their loved ones) are in need of a healthy life makeover, from the inside and out. The contest will be online at ThirdAge.com, a website focused on serving the needs of midlife adults and rewriting the rules of getting older.

The grand prize winner of the Fit and Fabulous from the Inside Out contest will receive the opportunity to spend a day with Hemingway, who recently authored "Healthy Living from the Inside Out: Every Woman's Guide to Beauty, Renewed Energy and Radiant Life." Hemingway, a strong believer in how simple lifestyle changes can make a big impact on a person's overall wellness, will spend the day teaching the winning boomer about simple lifestyle changes that can help improve his/her health, including oral health. The grand prize winner will also receive a trip for two to Canyon Ranch in Tucson, Arizona.

"As we age, there are many health-related issues that we should be paying more attention to, such as our oral health and the way we take care of our teeth and gums," says Hemingway. "But it doesn't have to be difficult -- there are simple solutions that can help boomers achieve optimum oral health. For example, using a power toothbrush with special technology that helps guide the user to brush the right way can help prevent and reverse oral health problems even before they start."

Seventy five percent of Americans over the age of 35 have some form of gum disease(1) and one in four adults age 60 and older has lost all of his/her teeth.(2) Additionally, brushing too hard can contribute to early gum recession, which is why ten winners will receive the new Oral-B(R) Triumph(TM) with SmartGuide(TM), the first and only rechargeable toothbrush to promote healthy gums with a visible pressure sensor. Triumph with SmartGuide is Oral-B's smartest, most clinically superior toothbrush that for the first time introduces a wireless display that visually helps consumers improve their brushing habits so they can have cleaner teeth, healthier gums and better dental check ups.

For more information about oral health and how to enter the Fit and Fabulous from the Inside Out contest, visit the Oral-B Oral Care Center on http://www.ThirdAge.com/fitandfab.

Oral-B Triumph with SmartGuide is now available in North America at department, retail and specialty stores for a suggested retail price of $149.99. For additional information regarding Oral-B Triumph with SmartGuide visit http://www.oralb.com.

About Oral-B

The Oral-B brand is a worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centers and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R) and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About ThirdAge Inc.

ThirdAge Inc. is a leading online, media, marketing and consumer insight company exclusively serving the baby boomer and aging midlife markets. Pioneers in the arena, the site is focused around community based health and wellness content, relationships and life stage transitions.

(1) U.S. Department of Health and Human Services. "Oral Health U.S., 2002" Accessed 4/30/07 at http://drc.hhs.gov/report/pdfs/section3-diseases.pdf

(2)Centers for Disease Control and Prevention. "New Report Finds Improvements in Oral Health of Americans" Accessed 3/15/07 at http://www.cdc.gov/od/oc/media/pressrel/r050825.htm


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SOURCE Oral-B
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