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Actress/Producer Salma Hayek Launches The Pampers(R) 'One Pack = One Vaccine' Program to Benefit UNICEF
Date:4/7/2008

Hayek Lends Her Support to Campaign to Help Provide Tetanus Vaccines to

Help Save the Lives of Moms and Babies in Developing Countries

CINCINNATI, April 7, 2008 /PRNewswire/ -- Pampers(R) has been caring for babies and mothers for four decades and today, the world's leading diaper brand kicked off the North American launch of its multi-year, multi-million dollar commitment to UNICEF to provide life-saving tetanus vaccines to women of child-bearing age in developing countries. Joined by acclaimed actress, producer and new mom Salma Hayek in Chicago, Pampers announced its "One Pack = One Vaccine" campaign, part of a global initiative with UNICEF to eliminate maternal and neonatal tetanus (MNT), a preventable disease that claims the lives of approximately 140,000(1) infants and 30,000 mothers in developing countries each year - that's one death every three minutes. The program aims to provide 45 million vaccines for mothers in need in developing countries worldwide this spring and summer, and will support UNICEF's efforts to eliminate tetanus in 12 African countries(2) within the next 12 to 24 months.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080407/CLM110 )

Initially launched in 2006 in the United Kingdom and expanded to Western Europe in 2007, the "One Pack = One Vaccine" program has already helped provide more than 25 million life-saving vaccines for countries in Africa and Asia. With help from consumers throughout the U.S. and Canada this year, total global donations are expected to exceed 70 million vaccines. Hayek serves as the North American spokesperson for the campaign and, as part of the kick-off, she made a special appearance on "The Oprah Winfrey Show" to speak about her involvement. The segment aired nationally on Monday, April 7.

"I am inspired by the 'One Pack = One Vaccine' program. Tetanus is a terrible disease that is completely avoidable when women of child-bearing age are vaccinated," said Hayek, speaking about her choice to team up with Pampers and UNICEF. "Through this program, parents have the power to help supply much-needed vaccines through UNICEF simply by purchasing a pack of Pampers. I'm honored to join Pampers and UNICEF in this life-saving campaign."

From April 7 through August 31, 2008, for every specially marked Pampers diaper or wipe product with a "One-Pack = One Vaccine" sticker purchased in the U.S. and Canada, Pampers will provide UNICEF with funding for one life- saving tetanus vaccine(3) that will benefit a woman in need and her newborn. Participating products include: Pampers Swaddlers, Swaddlers Sensitive and Cruisers diapers, Easy Ups training pants and Pampers Sensitive, Swipers and Clean n' Go wipes. Those without a child in diapers are invited to visit http://www.Pampers.com/UNICEF to purchase a pack of diapers for a friend or family member or to donate to a worthwhile charity(4), while at the same time helping provide a life-saving vaccine to UNICEF.

"The Pampers donation will help protect women and babies in more than 17 developing countries, and will help support UNICEF's efforts to eliminate tetanus in 12 of those countries over the next 12 to 24 months," said Caryl Stern, president and CEO of the U.S. Fund for UNICEF. "Since beginning a massive initiative to eliminate tetanus in the 58 countries where MNT was the most prevalent, UNICEF's efforts have already helped eliminate this deadly disease in 11 countries in the past six years. Our partnership with Pampers is incredibly meaningful on a global level and we are thankful to both Pampers and Salma Hayek for their commitment and dedication to this important cause."

Tetanus can be contracted during childbirth in developing countries, where women often must give birth at home in unsanitary conditions without access to adequate health care. The disease rages through newborns within days of their exposure to the tetanus bacteria and almost always leads to a swift and painful death.

"The 'One Pack = One Vaccine' program is such a simple yet significant way that Pampers is helping to improve the lives of babies and their families on a global level," said Kirk Perry, North American vice president and general manager for Pampers and a father of four. "Pampers and UNICEF have a similar mission to support the well-being of babies and we are proud to partner with them to help make a difference around the world. This campaign means so much to us at Pampers and we are grateful to have the support of Salma Hayek to help spread the word."

For more information on the Pampers/UNICEF "One Pack = One Vaccine" program, visit http://www.Pampers.com/UNICEF.

(1) The figure is undergoing final WHO clearance.

(2) Including Angola, Cameroon, Central African Republic, Democratic

Republic of Congo, Equatorial Guinea, Ethiopia, Kenya, Madagascar,

Mali, Mauritania, Sierra Leone, and Tanzania. Subject to change based

on conditions in each individual country.

(3) Pampers will donate five cents per specially marked product sold to

the U.S. Fund for UNICEF for a total donation anticipated to exceed $2

million. This spring/summer campaign is part of Pampers' global,

multi-year, multi-million dollar commitment to UNICEF that is

supported by Pampers moms and dads, one pack at a time.

(4) Participating charities include America's Second Harvest, Jacob's

Heart Children's Cancer Association and Children's Health Fund/New

York Children's Health Project.

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company's largest global brand and is the world's top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit http://www.pampers.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About UNICEF

For more than 60 years, UNICEF has been the world's leading international children's organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit http://www.unicefusa.org.


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SOURCE Procter & Gamble
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