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Actress/Producer Salma Hayek Launches The Pampers(R) 'One Pack = One Vaccine' Program to Benefit UNICEF
Date:4/7/2008

Hayek Lends Her Support to Campaign to Help Provide Tetanus Vaccines to

Help Save the Lives of Moms and Babies in Developing Countries

CINCINNATI, April 7, 2008 /PRNewswire/ -- Pampers(R) has been caring for babies and mothers for four decades and today, the world's leading diaper brand kicked off the North American launch of its multi-year, multi-million dollar commitment to UNICEF to provide life-saving tetanus vaccines to women of child-bearing age in developing countries. Joined by acclaimed actress, producer and new mom Salma Hayek in Chicago, Pampers announced its "One Pack = One Vaccine" campaign, part of a global initiative with UNICEF to eliminate maternal and neonatal tetanus (MNT), a preventable disease that claims the lives of approximately 140,000(1) infants and 30,000 mothers in developing countries each year - that's one death every three minutes. The program aims to provide 45 million vaccines for mothers in need in developing countries worldwide this spring and summer, and will support UNICEF's efforts to eliminate tetanus in 12 African countries(2) within the next 12 to 24 months.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080407/CLM110 )

Initially launched in 2006 in the United Kingdom and expanded to Western Europe in 2007, the "One Pack = One Vaccine" program has already helped provide more than 25 million life-saving vaccines for countries in Africa and Asia. With help from consumers throughout the U.S. and Canada this year, total global donations are expected to exceed 70 million vaccines. Hayek serves as the North American spokesperson for the campaign and, as part of the kick-off, she made a special appearance on "The Oprah Winfrey Show" to speak about her involvement. The segment aired nationally on Monday, April 7.

"I am inspired by the 'One Pack = One Vaccine' program. Tetanus is a terrible disease that is completel
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SOURCE Procter & Gamble
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