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Actress Emmy Rossum to Act as Official Spokesperson of PiNKiTUDE, New Cause Marketing Initiative Inspired by MGM's Pink Panther, Benefits Susan G. Komen for the Cure(R)
Date:8/13/2008

LOS ANGELES, Aug. 13 /PRNewswire/ -- Things are getting even rosier for MGM Consumer Products' new cause-related marketing initiative, PiNKiTUDE, with the announcement that actress Emmy Rossum has signed on as PiNKiTUDE's official spokesperson. The Golden Globe-nominated actress, who stars as Bulma in the upcoming feature film "Dragonball," and who has starred in "Mystic River" (as Sean Penn's daughter), "The Phantom of the Opera" (as Christine) and "The Day after Tomorrow" (as Jennifer Ramsey), will assist MGM Consumer Products and Susan G. Komen for the Cure in sharing life saving breast health messages with young women everywhere through the PiNKiTUDE campaign. A minimum of 5% of the sales of the modern fashion line targeting teen and young adult women will be donated to Susan G. Komen for the Cure(R), the global leader in the breast cancer movement.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080813/LAW072)

(Logo: http://www.newscom.com/cgi-bin/prnh/20011119/MGMLOGO)

PiNKiTUDE will kick off with a series of events, starting with an invitation-only reception hosted by Ms. Rossum and featuring celebrity deejays Spinderella (of Salt 'n' Pepa) and Sean Patrick this month. Also on tap, is launch of the first PiNKiTUDE "Pop Up Store" which will open on Saturday, August 16th at 1p.m. The public is invited to this event, which will be held at Xin Boutique, 8064 Melrose Ave. in Los Angeles.

"As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my 'PiNKiTUDE' with young women everywhere," said Emmy Rossum. "I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the
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SOURCE MGM
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